Riskpilot← Back to searchSign inGet full accessSERENA GROUP AS
ASActiveOrg 923795189Niels Juels Gate 43A, 0257 OsloRetail sale of clothing · NACE 4771Est. 20190 employeeswww.serena.no
Revenue 2024
NOK 1,1M
-77% vs 2023
EBITDA margin
-106.8%
-305% vs 2023
Equity ratio
9.1%
Financial strength
Net profit 2024
NOK -1,2M
-297% vs 2023
| Revenue | NOK 1,1M | -77% |
| EBITDA | NOK -1,1M | -305% |
| Net profit | NOK -1,2M | -297% |
| Total assets | NOK 9,4M | +2% |
| Equity | NOK 861K | -57% |
| Employees | 0 | — |
Legal name
SERENA GROUP AS
Org number
923795189
Legal form
Aksjeselskap
NACE code
4771 · Retail sale of clothing
Founded
11. november 2019
Share capital
NOK 4 150 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Company purpose
Utvikle, produsere og selge luksus artikler. Dette inkluderer klær, vesker, lærvesker, sko og tilbehør. Samt alle former for drikkevarer, samt parfymer, kosmetikk og tilsvarende. Selskapet kan også delta i andre selskaper.
Address
Niels Juels Gate 43A, 0257 Oslo
Website
www.serena.no
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Revenue | 52 | 53 | 105 | 6 061 | 4 706 | 1 065 |
| Staff expenses | −0 | −0 | −0 | −0 | −0 | −0 |
| EBITDA | −87 | −922 | −1 649 | 844 | −281 | −1 138 |
| Depreciation & amort. | −0 | −0 | −1 | −10 | −10 | −10 |
| EBIT | −87 | −922 | −1 650 | 834 | −290 | −1 147 |
| Net financials | 0 | −2 | −7 | −5 | −1 | −7 |
| Profit before tax | −87 | −924 | −1 657 | 830 | −291 | −1 154 |
| Tax | −0 | −0 | −0 | −0 | −0 | −0 |
| Net profit | −87 | −924 | −1 657 | 830 | −291 | −1 154 |
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Total assets | 119 | 119 | 469 | 3 813 | 9 211 | 9 418 |
| Equity | 57 | −267 | −1 299 | 2 306 | 2 015 | 861 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 62 | 386 | 1 768 | 1 507 | 7 196 | 8 558 |
| Total debt | 62 | 386 | 1 768 | 1 507 | 7 196 | 8 558 |
EBITDA margin
-106.8%
This company
15.8%
Market median
-776% vs market
20192024
Equity ratio
9.1%
This company
38.2%
Market median
-76% vs market
20192024
Return on equity
-134.1%
This company
18.4%
Market median
-829% vs market
20192024
Net profit margin
-108.4%
This company
8.1%
Market median
-1438% vs market
20192024
Asset turnover
0.11×
This company
1.12×
Market median
-90% vs market
20192024
Debt / equity
9.94×
This company
0.62×
Market median
-1503% vs market
20192024
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Brønnøysundsregistrene · Period 2019-09-13 – 2019-12-31
No data on file.
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2023 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
THE VANKER BROTHERS AS | Company | 28.9% | 28.9% | 2023 |
| Individual | 17.6% | 17.6% | 2023 | |
| Individual | 9.5% | 9.5% | 2023 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
SERENA GROUP AS 
VÅRT HJEM ASBoard members of SERENA GROUP AS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Egil Ødegård | Chairman | 0 companies |