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THE SHOCK FACTOR AS
AS
Active
Org 927609908
Henning Rushfeldt Øvreveien 1, 9515 Alta
Retail sale of clothing · NACE 4771
Est. 2021
0 employees
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Full Risika report
Overview
Financials
People & ownership
Related companies
Revenue 2024
NOK 446K
-22% vs 2023
EBITDA margin
-27.4%
-4786% vs 2023
Equity ratio
-23.5%
Financial strength
Net profit 2024
NOK -131K
-3368% vs 2023
EBITDA — year on year
NOK millions
0M
0M
1M
1M
1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
Key figures
Annual report 2024
Revenue
NOK 446K
-22%
EBITDA
NOK -122K
-4786%
Net profit
NOK -131K
-3368%
Total assets
NOK 321K
+58%
Equity
NOK -75K
-235%
Employees
0
—
Company information
Legal name
THE SHOCK FACTOR AS
Org number
927609908
Legal form
Aksjeselskap
NACE code
4771 · Retail sale of clothing
Founded
28. august 2021
Share capital
NOK 60 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Styrets leder og nestleder i fellesskap.
Company purpose
Kjøp og salg av treningsklær og alt som naturlig faller inn under trening.
Contact
Address
Henning Rushfeldt Øvreveien 1, 9515 Alta
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Explore
Companies in Retail sale of clothing
Companies in Alta
All Norway companies
Revenue
NOK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
1M
2023
0M
2024
EBITDA
NOK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
Income statement
NOK thousands
Item
2021
2022
2023
2024
Revenue
61
291
574
446
Staff expenses
−0
−0
−0
−0
EBITDA
−1
6
−3
−122
Depreciation & amort.
−0
−0
−0
−0
EBIT
−1
6
−3
−122
Net financials
0
−0
−1
−9
Profit before tax
−1
6
−4
−131
Tax
−0
−0
−0
−0
Net profit
−1
6
−4
−131
Balance sheet
NOK thousands
Item
2021
2022
2023
2024
Total assets
56
136
203
321
Equity
53
59
56
−75
Long-term debt
0
60
120
120
Short-term debt
2
16
27
277
Total debt
2
76
147
397
Financial ratios
5-year trend
EBITDA margin
-27.4%
This company
15.8%
Market median
-273% vs market
2021
2024
Equity ratio
-23.5%
This company
38.2%
Market median
-162% vs market
2021
2024
Return on equity
-13109200.0%
This company
18.4%
Market median
-71245752% vs market
2021
2024
Net profit margin
-29.4%
This company
8.1%
Market median
-463% vs market
2021
2024
Asset turnover
1.39×
This company
1.12×
Market median
+24% vs market
2021
2024
Debt / equity
5.26×
This company
0.62×
Market median
-748% vs market
2021
2024
Annual reports & filings
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Brønnøysundsregistrene · Period 2021-08-07 – 2021-12-31
View
PDF
Management
Actively employed in the business
No data on file.
Board of directors
Non-executive oversight
Name
Role
Member since
Age
Other directorships
HA
Henning Amundsen Rushfeldt
Chairman
2021
—
—
SA
Sebastian André Strøm
Deputy Chairman
2021
—
—
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Rushfeldt Holding & Invest As
Company
50.0%
50.0%
2022
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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Company hierarchy
Rushfeldt Holding & Invest As
THE SHOCK FACTOR AS
(this company)
Board network connections
Board members of THE SHOCK FACTOR AS also hold positions in
0
other companies.
Person
Role here
Other companies
Henning Amundsen Rushfeldt
Chairman
0 companies
Sebastian André Strøm
Deputy Chairman
0 companies