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SOEL AS
AS
Active
Org 928676331
Lahelleveien 8, 3140 Nøtterøy
Wholesale of perfume and cosmetics · NACE 4645
Est. 2022
3 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2024
NOK 29,4M
+45% vs 2023
EBITDA margin
9.1%
-10% vs 2023
Equity ratio
41.0%
Financial strength
Net profit 2024
NOK 1,9M
-11% vs 2023
EBITDA — year on year
NOK millions
4M
3M
2M
1M
0M
0M
2022
3M
+300%
2023
3M
0%
2024
Key figures
Annual report 2024
Revenue
NOK 29,4M
+45%
EBITDA
NOK 2,7M
-10%
Net profit
NOK 1,9M
-11%
Total assets
NOK 11,2M
+17%
Equity
NOK 4,6M
+69%
Employees
3
—
Company information
Legal name
SOEL AS
Org number
928676331
Legal form
Aksjeselskap
NACE code
4645 · Wholesale of perfume and cosmetics
Founded
4. februar 2022
Share capital
NOK 60 000
Employees
3 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Daglig leder eller styrets leder hver for seg.
Company purpose
Agenturhandel med bredt vareutvalg.
Contact
Address
Lahelleveien 8, 3140 Nøtterøy
Email
soann@thebullittagency.com
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Companies in Wholesale of perfume and cosmetics
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Revenue
NOK millions
0M
8M
17M
25M
33M
10M
2022
20M
2023
29M
2024
EBITDA
NOK millions
0M
1M
2M
3M
3M
0M
2022
3M
2023
3M
2024
Income statement
NOK thousands
Item
2022
2023
2024
Revenue
10 252
20 354
29 414
Staff expenses
−2 219
−2 009
−2 769
EBITDA
−341
2 993
2 680
Depreciation & amort.
−0
−0
−0
EBIT
−341
2 993
2 680
Net financials
−71
−259
−211
Profit before tax
−412
2 734
2 469
Tax
−91
624
598
Net profit
−321
2 110
1 871
Balance sheet
NOK thousands
Item
2022
2023
2024
Total assets
4 323
9 524
11 156
Equity
1 596
2 706
4 577
Long-term debt
147
82
16
Short-term debt
2 579
6 736
6 562
Total debt
2 727
6 818
6 579
Financial ratios
5-year trend
EBITDA margin
9.1%
This company
15.8%
Market median
-42% vs market
2022
2024
Equity ratio
41.0%
This company
38.2%
Market median
+7% vs market
2022
2024
Return on equity
40.9%
This company
18.4%
Market median
+122% vs market
2022
2024
Net profit margin
6.4%
This company
8.1%
Market median
-21% vs market
2022
2024
Asset turnover
2.64×
This company
1.12×
Market median
+136% vs market
2022
2024
Debt / equity
1.44×
This company
0.62×
Market median
-132% vs market
2022
2024
Annual reports & filings
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-17 – 2022-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Current (1)
AM
Agnes Moe
Chief Executive Officer
Chief Executive Officer
2022
Board of directors
Non-executive oversight
Name
Role
Member since
Current (3)
AE
Anders Enger Holm
Board of Directors
2024
PH
Per Herman Firing
Board of Directors
2024
SE
Susanne Eliza Enger Holm
Chairman
2022
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
Eliza Holding As
Company
50.1%
50.1%
2024
Index Firing As
Company
49.9%
49.9%
2024
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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Company hierarchy
Index Firing As
SOEL AS
(this company)
Board network connections
Board members of SOEL AS also hold positions in
0
other companies.
Person
Role here
Other companies
Agnes Moe
Chief Executive Officer
0 companies
Anders Enger Holm
Board of Directors
0 companies
Per Herman Firing
Board of Directors
0 companies
Susanne Eliza Enger Holm
Chairman
0 companies