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Selecta Norway AS
AS
Active
Org 960674693
Ole Deviks Vei 6C, 0666
Oslo
Wholesale of coffee, tea, cocoa and spices
·
NACE 4637
Est. 1991 · 35 years old
144 employees
www.pelicanrouge.no
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Wholesale of coffee, tea, cocoa and spices
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Selecta Norway AS
Overview
Financials
People & ownership
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (1)
SB
Sondre Birkeland
Chief Executive Officer
Chief Executive Officer
2024
Former (2)
JL
Jonas Lilleskov Nielsen
Chief Executive Officer
Chief Executive Officer
2024 – 2024
TI
Thor Ivar Gudmundson Sigurthorsson
Chief Executive Officer
Chief Executive Officer
2016 – 2024
Board of directors
Non-executive oversight
Name
Role
Member since
Current (2)
PO
Per Oluf Skonnord
Board of Directors
Board of Directors
2021
SB
Sondre Birkeland
Chairman
Chairman
2025
Former (3)
TI
Thor Ivar Gudmundson Sigurthorsson
Chairman
Chairman
2021 – 2024
NC
Nicole Charriere Roos
Chairman
Chairman
2024 – 2025
MB
Michael Bech-Jansen
Board of Directors
Board of Directors
2021 – 2023
Shareholders
As of last annual report
Pelican Rouge Group Bv — 100%
100%
Shareholder
Type
Ownership
Votes
Since
Pelican Rouge Group Bv
Company
100%
100%
2025
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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Revenue, EBITDA, balance sheet and 5-year trend
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Corporate hierarchy, parent and subsidiary network