Riskpilot← Back to searchSign inGet full accessV.S. VisitSweden AB
ABActiveOrg 5565007621Slussplan 9Activities of advertising agencies · NACE 7311Est. 199436 employees
Revenue 2024
SEK 121,6M
-1% vs 2023
EBITDA margin
-3.2%
-538% vs 2023
Equity ratio
46.3%
Financial strength
Net profit 2024
SEK -3M
-520% vs 2023
| Revenue | SEK 121,6M | -1% |
| EBITDA | SEK -3,9M | -538% |
| Net profit | SEK -3M | -520% |
| Total assets | SEK 34M | -16% |
| Equity | SEK 15,7M | -16% |
| Employees | 36 | — |
Legal name
V.S. VisitSweden AB
Org number
5565007621
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
30 november 1994
Share capital
SEK 10 000 000
Employees
36 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna eller en av dem i förening med Andersson, Susanne Ulla Elisabeth Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Föremålet för bolagets verksamhet ska vara att genom effektiva kommunikationskanaler marknadsföra hela Sverige som turistland och bidra till att öka Sveriges attraktionskraft som besöksmål, på marknadsmässiga villkor och marknadsmässig avkastning bedriva PR- och marknadsåtgärder avseende enskilda destinationer i Sverige och Sverige som turistland, samt att bedriva därmed förenlig verksamhet.
Address
Slussplan 9
Phone
+4687891000
Email
info@swetourism.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | — | 161 102 | 162 843 | 133 867 | 150 413 | 139 600 | 123 158 | 121 600 |
| Staff expenses | — | — | — | — | — | — | — | — | — | — |
| EBITDA | 10 409 | −12 427 | −2 348 | −154 | −3 311 | 8 386 | −1 994 | 213 | 883 | −3 865 |
| Depreciation & amort. | −2 559 | −1 703 | −622 | −618 | −490 | −577 | −611 | −639 | −615 | −466 |
| EBIT | 7 850 | −14 130 | −2 970 | −772 | −3 801 | 7 809 | −2 605 | −426 | 268 | −4 331 |
| Net financials | −94 | −125 | −130 | −147 | 2 831 | 1 870 | −135 | 700 | 518 | 1 376 |
| Profit before tax | 7 756 | −14 255 | −3 100 | −919 | −971 | 9 679 | −2 741 | 407 | 786 | −2 955 |
| Tax | −0 | −14 | −88 | −36 | −44 | −18 | −9 | 275 | −66 | −67 |
| Net profit | 7 756 | −14 269 | −3 188 | −955 | −1 015 | 9 661 | −2 750 | 682 | 720 | −3 022 |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 46 877 | 46 098 | 36 172 | 39 760 | 53 594 | 52 318 | 57 041 | 49 509 | 40 339 | 33 964 |
| Equity | 29 863 | 15 594 | 12 406 | 11 451 | 10 436 | 20 097 | 17 347 | 18 029 | 18 749 | 15 727 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 16 554 | 29 950 | 23 766 | 28 309 | 43 158 | 32 221 | 39 694 | 31 480 | 18 602 | 18 237 |
| Total debt | 16 554 | 29 950 | 23 766 | 28 309 | 43 158 | 32 221 | 39 694 | 31 480 | 18 602 | 18 237 |
EBITDA margin
-3.2%
This company
15.8%
Market median
-120% vs market
20152024
Equity ratio
46.3%
This company
38.2%
Market median
+21% vs market
20152024
Return on equity
-19.2%
This company
18.4%
Market median
-204% vs market
20152024
Net profit margin
-2.5%
This company
8.1%
Market median
-131% vs market
20152024
Asset turnover
3.58×
This company
1.12×
Market median
+220% vs market
20152024
Debt / equity
1.16×
This company
0.62×
Market median
-87% vs market
20152024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Bolagsverket / SCB · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Bolagsverket / SCB · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Bolagsverket / SCB · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Bolagsverket / SCB · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via Bolagsverket / SCB · Period 2015-01-01 – 2015-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
TM Chief Auditor | Chief Auditor | 2020 | — | — |
SE Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
AH Chief Auditor | Chief Auditor | 2019 | — | — |
HM Chief Executive Officer | Chief Executive Officer | 2019 | — | — |
SU Chief Executive Officer | Chief Executive Officer | 2021 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2023 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2021 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2021 | — | — | |
| Chairman | 2019 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2023 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2019 | — | — | |
| Board of Directors | 2019 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
REGERINGSKANSLIET | Company | 100.0% | 100.0% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
REGERINGSKANSLIET
V.S. VisitSweden AB (this company)Visitsweden S.L.Visitsweden GmbhVisitsweden LtdVisitsweden IncVisitsweden ApsVISITSWEDEN LTDVISITSWEDEN GMBHVISITSWEDEN INCBoard members of V.S. VisitSweden AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Tomas Mathiesen | Chief Auditor | 0 companies |
| Sandra Ester Grill | Chief Executive Officer | 0 companies |
| Ann-Christin Hägglund | Chief Auditor | 0 companies |
| Hanna Matilda Hansdotter Stenholm | Chief Executive Officer | 0 companies |
| Susanne Ulla Elisabeth Andersson | Chief Executive Officer | 0 companies |
| Anneli Birgitta Lemon Crichlow | Board of Directors | 0 companies |
| Carl Albin Magnus Lönn | Board of Directors | 0 companies |
| Richard Olov Törnblom | Board of Directors | 0 companies |
| Karl Per Mikael Sjödell | Board of Directors | 0 companies |
| Mattias Lars Johan Dahl | Board of Directors | 0 companies |
| Lars Börje Johansson | Board of Directors | 0 companies |
| Karin Margareta Johansson | Chairman | 0 companies |
| Jonas Charles Siljhammar | Board of Directors | 0 companies |
| Eva Charlotta Barnden Uddén | Board of Directors | 0 companies |
| Gunilla Astrid Henriette Asker | Board of Directors | 0 companies |
| Lena Maria Gunnerhed | Board of Directors | 0 companies |
| Ann-Charlotte Jarleryd | Board of Directors | 0 companies |
| Mats Gunnar Jonas Hedenström | Board of Directors | 0 companies |
| Jenny Maria Lahrin | Board of Directors | 0 companies |