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Pure Living AB
AB
Active
Org 5565814059
Prinsvägen 15
Wholesale of china and glassware and cleaning materials · NACE 4644
Est. 1999
1 employees
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Share
Overview
Financials
People & ownership
Related companies
Revenue 2025
SEK 10K
EBITDA margin
78.4%
+463% vs 2024
Equity ratio
99.2%
Financial strength
Net profit 2025
SEK -2K
0% vs 2024
EBITDA — year on year
SEK millions
0M
-0M
-1M
-1M
-1M
0M
2021
0M
0%
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Key figures
Annual report 2025
Revenue
SEK 10K
—
EBITDA
SEK 8K
+463%
Net profit
SEK -2K
+0%
Total assets
SEK 83K
-3%
Equity
SEK 83K
-3%
Employees
1
—
Company information
Legal name
Pure Living AB
Org number
5565814059
Legal form
Aktiebolag
NACE code
4644 · Wholesale of china and glassware and cleaning materials
Founded
9 december 1999
Share capital
SEK 100 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Aktiebolaget ska bedriva försäljning av möbler och heminredning.
Contact
Address
Prinsvägen 15
Phone
+4686838800
Email
anna.lof@constator.se
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Explore
Companies in Wholesale of china and glassware and cleaning materials
Companies in Stockholm
All Sweden companies
Revenue
SEK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
EBITDA
SEK millions
0M
0M
1M
1M
1M
0M
2021
0M
2022
0M
2023
0M
2024
0M
2025
Income statement
SEK thousands
Item
2021
2022
2023
2024
2025
Revenue
0
10
0
0
10
Staff expenses
—
—
—
—
—
EBITDA
—
−10
−4
−2
8
Depreciation & amort.
−0
—
—
—
—
EBIT
0
−10
−4
−2
−2
Net financials
—
—
—
—
—
Profit before tax
0
−10
−4
−2
−2
Tax
−0
—
—
—
—
Net profit
0
−10
−4
−2
−2
Balance sheet
SEK thousands
Item
2021
2022
2023
2024
2025
Total assets
101
91
88
86
83
Equity
101
91
87
85
83
Long-term debt
0
—
—
—
—
Short-term debt
0
1
1
1
1
Total debt
—
1
1
1
1
Financial ratios
5-year trend
EBITDA margin
78.4%
This company
15.8%
Market median
+396% vs market
2021
2025
Equity ratio
99.2%
This company
38.2%
Market median
+160% vs market
2021
2025
Return on equity
-2.6%
This company
18.4%
Market median
-114% vs market
2021
2025
Net profit margin
-21.6%
This company
8.1%
Market median
-367% vs market
2021
2025
Asset turnover
0.12×
This company
1.12×
Market median
-89% vs market
2021
2025
Debt / equity
0.01×
This company
0.62×
Market median
+98% vs market
2021
2025
Annual reports & filings
Annual report 2025
Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
View
PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
View
PDF
Management
Actively employed in the business
Name
Role
Member since
Former (1)
FL
Fredrik Leif Löf
Chief Executive Officer
Chief Executive Officer
2022 – 2024
Board of directors
Non-executive oversight
Name
Role
Member since
Current (2)
AL
Anna Löf
Board of Directors
2022
EA
Emilia Anna Löf
Deputy Board Member
2024
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
.
Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of Pure Living AB also hold positions in
0
other companies.
Person
Role here
Other companies
Fredrik Leif Löf
Chief Executive Officer
0 companies
Anna Löf
Board of Directors
0 companies
Emilia Anna Löf
Deputy Board Member
0 companies