Riskpilot← Back to searchSign inGet full accessLELOI AB
ABActiveOrg 5566316708Karlavägen 41Retail sale of cosmetic and toilet articles · NACE 4775Est. 20025 employees
Revenue 2024
SEK 600,6M
-2% vs 2023
EBITDA margin
1.6%
-62% vs 2023
Equity ratio
47.6%
Financial strength
Net profit 2024
SEK 6,4M
-67% vs 2023
| Revenue | SEK 600,6M | -2% |
| EBITDA | SEK 9,4M | -62% |
| Net profit | SEK 6,4M | -67% |
| Total assets | SEK 221,9M | +14% |
| Equity | SEK 105,6M | -22% |
| Employees | 5 | — |
Legal name
LELOI AB
Org number
5566316708
Legal form
Aktiebolag
NACE code
4775 · Retail sale of cosmetic and toilet articles
Founded
14 september 2002
Share capital
SEK 128 064
Employees
5 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva design och produktutveckling, marknadsföring och försäljning av exklusiva livsstilsobjekt, såsom accessoarer, kroppsvårdsprodukter och kosmetik, samt därmed förenlig verksamhet.
Address
Karlavägen 41
Email
ms@lelo.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | 374 891 | 435 721 | 513 741 | 373 651 | 545 661 | 671 759 | 667 756 | 615 838 | 600 600 |
| Staff expenses | — | — | — | — | — | — | — | — | — | −7 458 |
| EBITDA | 3 066 | −17 027 | 52 953 | 33 404 | 3 845 | −1 325 | 120 | 6 504 | 25 064 | 9 418 |
| Depreciation & amort. | −2 831 | −3 486 | −3 172 | −879 | −292 | −48 | −0 | −0 | −0 | — |
| EBIT | 235 | −20 513 | 49 781 | 32 525 | 3 553 | −1 373 | 120 | 6 504 | 25 064 | 9 418 |
| Net financials | −1 359 | 19 | 3 960 | −328 | 54 758 | −42 | 17 503 | 142 | 786 | 654 |
| Profit before tax | −1 125 | −20 494 | 53 741 | 32 197 | 58 311 | −447 | 17 214 | 8 646 | 25 850 | 9 072 |
| Tax | −73 | 86 | −1 932 | −4 562 | −591 | −0 | −258 | −1 864 | −6 577 | −2 682 |
| Net profit | −1 198 | −20 408 | 51 809 | 27 635 | 57 720 | −447 | 16 956 | 6 782 | 19 273 | 6 390 |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 174 135 | 273 906 | 394 250 | 422 409 | 488 549 | 247 116 | 249 193 | 258 574 | 195 130 | 221 911 |
| Equity | 35 820 | 208 | 50 103 | 82 448 | 108 016 | 107 570 | 125 142 | 131 924 | 136 196 | 105 586 |
| Long-term debt | 0 | 574 | 649 | 2 191 | 0 | 0 | 0 | 0 | 0 | — |
| Short-term debt | 138 315 | 273 125 | 343 498 | 337 770 | 374 564 | 134 546 | 118 641 | 123 240 | 55 524 | 111 914 |
| Total debt | 138 315 | 273 699 | 344 147 | 339 961 | 374 564 | 134 546 | 118 641 | 123 240 | 55 524 | 111 914 |
EBITDA margin
1.6%
This company
15.8%
Market median
-90% vs market
20152024
Equity ratio
47.6%
This company
38.2%
Market median
+25% vs market
20152024
Return on equity
6.1%
This company
18.4%
Market median
-67% vs market
20152024
Net profit margin
1.1%
This company
8.1%
Market median
-86% vs market
20152024
Asset turnover
2.71×
This company
1.12×
Market median
+142% vs market
20152024
Debt / equity
1.10×
This company
0.62×
Market median
-77% vs market
20152024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Bolagsverket / SCB · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Bolagsverket / SCB · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Bolagsverket / SCB · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Bolagsverket / SCB · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via Bolagsverket / SCB · Period 2015-01-01 – 2015-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
MS Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
JG Chief Auditor | Chief Auditor | 2020 | — | — |
CK Chief Auditor | Chief Auditor | 2021 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
DZ | Board of Directors | 2020 | — | — |
| Board of Directors | 2024 | — | — | |
| Board of Directors | 2020 | — | — | |
YZ | Chairman | 2020 | — | — |
| Board of Directors | 2020 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Pleasure Silicone Investment AB | Company | 100.0% | 100.0% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
LELO SENSATION INVESTMENT LIMITEDPleasure Silicone Investment AB
LELOI AB (this company)Lelo GmbhLelo AdriaLiliconLelo IncLILICONLelo Andria D.O.oLELO GMBHLELO ANDRIA D.O.OLELO INCBoard members of LELOI AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Miroslav Slavic | Chief Executive Officer | 0 companies |
| Johan Gustaf Anders Andersson | Chief Auditor | 0 companies |
| Cesar Kaysar Moré | Chief Auditor | 0 companies |
| Di Zhang | Board of Directors | 0 companies |
| Matutinovic Luka | Board of Directors | 0 companies |
| Riitta Carina Förne | Board of Directors | 0 companies |
| Yan Zhao | Chairman | 0 companies |
| Vesna Jovicic Slavic | Board of Directors | 0 companies |