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Serviceaktiebolaget Direct Selling Sweden
AB
Active
Org 5566431523
Anckargripsgatan 3, 211 19
Malmö
Legal activities
· NACE 6910
Est. 2003
0 employees
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Serviceaktiebolaget Direct Selling Sweden
Overview
Financials
People & ownership
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (1)
EA
Erik Andreas Mauritzson
Audit
Audit
2020
Board of directors
Non-executive oversight
Name
Role
Member since
Current (7)
GS
Gun Sara Maria Bergqvist
Board of Directors
2020
CH
Carl Henric Gustaf Wallblom
Board of Directors
2020
LU
Lars Urban Dahlberg
Board of Directors
2022
CP
Carl Pontus Andreasson
Board of Directors
2020
TM
Tina Mariana Wahlroth
Chairman
2026
SM
Sofia Malin Elisabeth Dahl
Deputy Board Member
2026
BK
Barhda Konjuhi
Deputy Board Member
2026
Former (9)
MH
Marianne Heléne Sjöstrand
Board of Directors
2021 – 2022
FR
Fredrik Roger Alerstam
Board of Directors
2020 – 2021
MR
Manuela Røkke
Deputy Board Member
2020 – 2021
JK
James Krister Kenneth Fraser-Potts
Chairman
2020 – 2026
SC
Sigrun Charlotta Orvenholt
Deputy Board Member
2022 – 2023
GM
Gabriel Martin Christopher Callert
Board of Directors
2020 – 2022
AS
Ann-Louise Susanne Gunnarsson
Board of Directors
2022 – 2023
MT
Matthildur Tordardottir Jansson
Deputy Board Member
2022 – 2026
MI
Mohamad Idriss
Deputy Board Member
2020 – 2026
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
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Corporate hierarchy, parent and subsidiary network