Riskpilot← Back to searchSign inGet full accessPOC Sweden AB
ABActiveOrg 5566655352Nackagatan 4Retail sale of sporting equipment · NACE 4763Est. 200461 employees
Revenue 2024
SEK 586M
+1% vs 2023
EBITDA margin
-24.7%
+18% vs 2023
Equity ratio
7.4%
Financial strength
Net profit 2024
SEK -244,4M
-27% vs 2023
| Revenue | SEK 586M | +1% |
| EBITDA | SEK -144,5M | +18% |
| Net profit | SEK -244,4M | -27% |
| Total assets | SEK 500M | -23% |
| Equity | SEK 37,2M | -68% |
| Employees | 61 | — |
Legal name
POC Sweden AB
Org number
5566655352
Legal form
Aktiebolag
NACE code
4763 · Retail sale of sporting equipment
Founded
28 augusti 2004
Share capital
SEK 497 000
Employees
61 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall utveckla, marknadsföra och sälja användarskydd för sportaktiviteter såsom skidåkning, cykling, surfing och skateboard, främst hjälmar, ryggskydd och annat kroppsskydd, handskar och goggles. Bolaget skall även utveckla, marknadsföra och sälja därmed relaterade livsstilsprodukter såsom kläder och accessoarer samt idka därmed förenlig verksamhet.
Address
Nackagatan 4
Phone
+4687174050
Email
erica.sjolander@pocsports.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 398 011 | 540 602 | 731 833 | 577 914 | 585 980 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 31 454 | 124 390 | 52 792 | −176 280 | −144 523 |
| Depreciation & amort. | −31 033 | −30 131 | −34 181 | −45 461 | −41 189 |
| EBIT | 421 | 94 259 | 18 611 | −221 741 | −185 712 |
| Net financials | −4 408 | −10 005 | −7 940 | −20 057 | −11 134 |
| Profit before tax | −3 307 | 76 369 | 4 471 | −241 798 | −196 173 |
| Tax | −67 | −16 779 | −1 306 | 48 808 | −48 182 |
| Net profit | −3 374 | 59 590 | 3 165 | −192 990 | −244 355 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 326 070 | 499 306 | 846 441 | 647 195 | 500 033 |
| Equity | 104 792 | 164 701 | 167 546 | 114 556 | 37 202 |
| Long-term debt | 66 119 | 102 796 | 84 779 | 63 354 | 44 000 |
| Short-term debt | 151 197 | 228 956 | 589 936 | 462 488 | 412 984 |
| Total debt | 217 316 | 331 752 | 674 715 | 525 842 | 456 984 |
EBITDA margin
-24.7%
This company
15.8%
Market median
-256% vs market
20202024
Equity ratio
7.4%
This company
38.2%
Market median
-81% vs market
20202024
Return on equity
-656.8%
This company
18.4%
Market median
-3670% vs market
20202024
Net profit margin
-41.7%
This company
8.1%
Market median
-615% vs market
20202024
Asset turnover
1.17×
This company
1.12×
Market median
+4% vs market
20202024
Debt / equity
12.44×
This company
0.62×
Market median
-1906% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
DB Chief Executive Officer | Chief Executive Officer | 2024 |
JM Chief Auditor | Chief Auditor | 2021 |
| Former (1) | ||
JF Chief Executive Officer | Chief Executive Officer | 2023 – 2023 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Board of Directors | 2024 | |
| Board of Directors | 2024 | |
| Chairman | 2021 | |
| Former (3) | ||
| Board of Directors | 2021 – 2022 | |
| Board of Directors | 2021 – 2024 | |
| Board of Directors | 2021 – 2024 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
MOTOR HOLDINGS LIMITED
POC Sweden AB Board members of POC Sweden AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Derek Bouchard-Hall | Chief Executive Officer | 0 companies |
| Jenny Matilda Holmgren | Chief Auditor | 0 companies |
| Jonas Fredrik Sjögren | Chief Executive Officer | 0 companies |
| Hazem Ben-Gacem | Board of Directors | 0 companies |
| Elena Aabenhuus | Board of Directors | 0 companies |
| Andrea Jayne Davis | Board of Directors | 0 companies |
| Henning Heiberg Andersen | Board of Directors | 0 companies |
| Erik Anders Oskar Huss | Board of Directors | 0 companies |
| Federico Minoli | Chairman | 0 companies |