Riskpilot← Back to searchSign inGet full accessMayfair Direct AB
ABActiveOrg 5567005805Slågarps Kyrkoväg 87-0Intermediation service activities for specialised retail sale · NACE 4792Est. 20060 employees
Revenue 2025
SEK 32K
-36% vs 2024
EBITDA margin
-196.9%
+16% vs 2024
Equity ratio
50.7%
Financial strength
Net profit 2025
SEK 1K
0% vs 2024
| Revenue | SEK 32K | -36% |
| EBITDA | SEK -63K | +16% |
| Net profit | SEK 1K | +0% |
| Total assets | SEK 400K | -4% |
| Equity | SEK 203K | +0% |
| Employees | 0 | — |
Legal name
Mayfair Direct AB
Org number
5567005805
Legal form
Aktiebolag
NACE code
4792 · Intermediation service activities for specialised retail sale
Founded
23 mars 2006
Share capital
SEK 135 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolaget skall bedriva försäljning av smycken och bijuterier via postorder samt därmed förenlig verksamhet.
Address
Slågarps Kyrkoväg 87-0
Email
mayfair.direct@telia.com
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| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | 840 | 603 | 287 | 163 | 124 | 51 | 50 | 32 |
| Staff expenses | — | — | — | — | — | — | — | — | — | — |
| EBITDA | 141 | −274 | −96 | −33 | 39 | 64 | 21 | −89 | −75 | −63 |
| Depreciation & amort. | −102 | −85 | −85 | −85 | −85 | −85 | −20 | −20 | −20 | −0 |
| EBIT | 39 | −359 | −181 | −118 | −46 | −21 | 1 | −109 | −95 | −63 |
| Net financials | −37 | −54 | −68 | −83 | −85 | −121 | −25 | −16 | −3 | −17 |
| Profit before tax | 3 | −13 | 0 | 1 | 0 | 0 | 1 | −1 | 1 | 1 |
| Tax | −1 | −0 | −0 | −0 | −0 | −0 | −0 | −0 | −0 | −0 |
| Net profit | 2 | −13 | 0 | 1 | 0 | 0 | 1 | −1 | 1 | 1 |
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 1 850 | 1 609 | 1 752 | 1 645 | 1 625 | 1 777 | 1 096 | 548 | 417 | 400 |
| Equity | 213 | 200 | 200 | 201 | 202 | 202 | 203 | 202 | 202 | 203 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 474 | 48 | 51 | 131 |
| Short-term debt | 1 637 | 1 409 | 1 552 | 1 443 | 1 423 | 1 575 | 419 | 298 | 266 | 328 |
| Total debt | 1 637 | 1 409 | 1 552 | 1 443 | 1 423 | 1 575 | 893 | 346 | 317 | 459 |
EBITDA margin
-196.9%
This company
15.8%
Market median
-1346% vs market
20162025
Equity ratio
50.8%
This company
38.2%
Market median
+33% vs market
20162025
Return on equity
0.5%
This company
18.4%
Market median
-97% vs market
20162025
Net profit margin
3.1%
This company
8.1%
Market median
-62% vs market
20162025
Asset turnover
0.08×
This company
1.12×
Market median
-93% vs market
20162025
Debt / equity
0.97×
This company
0.62×
Market median
+56% vs market
20162025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-07-01 – 2021-06-30
- Annual report 2020Filed via Bolagsverket / SCB · Period 2019-07-01 – 2020-06-30
- Annual report 2019Filed via Bolagsverket / SCB · Period 2018-07-01 – 2019-06-30
- Annual report 2018Filed via Bolagsverket / SCB · Period 2017-07-01 – 2018-06-30
- Annual report 2017Filed via Bolagsverket / SCB · Period 2016-07-01 – 2017-06-30
- Annual report 2016Filed via Bolagsverket / SCB · Period 2015-07-01 – 2016-06-30
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
BU | Audit | 2020 | — | — |
LJ Auditor Substitute | Auditor Substitute | 2020 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Deputy Board Member | 2020 | — | — | |
| Board of Directors | 2020 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Förvaltnings Aktiebolaget Bojsen | Company | 100.0% | 100.0% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Förvaltnings Aktiebolaget Bojsen
Mayfair Direct AB Board members of Mayfair Direct AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Bertil Ulf Moritz Raue | Audit | 0 companies |
| Lars Joakim Leifland | Auditor Substitute | 0 companies |
| Veronica Madeleine Térése Bojsen | Deputy Board Member | 0 companies |
| Carl-Fredrik Seve Bojsen | Board of Directors | 0 companies |