Purefun Commerce AB

ABActive

Org 5567445209Henckels Torg 3, 252 36 HelsingborgRetail sale of clothing· NACE 4771Est. 2007 · 18 years old13 employees

Overview Financials People & ownership Related companies

Purefun Commerce AB is a Swedish AB based in Helsingborg, operating in the Retail sale of clothing sector. Incorporated in 2007, the company has 13 employees and reported revenue of SEK 213,2M in its latest annual filing.

Revenue 2025

SEK 213,2M

+4% vs 2024

EBITDA margin

3.5%

-51% vs 2024

Net profit 2025

SEK 2,9M

-38% vs 2024

Key ratios

See full ratios →

27.8%

This company

20212025

1.3×

This company

20212025

3.5%

This company

20212025

EBITDA — year on year

SEK millions

Key figures

Annual report 2025

Revenue	SEK 213,2M	+4%
EBITDA	SEK 7,5M	-51%
Net profit	SEK 2,9M	-38%
Total assets	SEK 81,3M	-9%
Equity	SEK 22,6M	+15%
Employees	13	—

Company information

Legal name

Purefun Commerce AB

Org number

5567445209

Legal form

Aktiebolag

NACE code

4771 · Retail sale of clothing

Founded

27 November 2007 · 18 years

Share capital

SEK 1 000 000

Employees

13 (FTE)

VAT registered

Yes

Audit selected

Last report

2025-04-30

Financial year

January – December

Signatory rights

Firman tecknas var för sig av ledamoten suppleanten

Company purpose

Föremålet för bolagets verksamhet är att direkt eller indirekt genom dotterbolag bedriva grossist och detaljhandel på internet med brett sortiment till konsumenter och företag, företrädesvis med leksaker, beklädnadsvaror, skämtprodukter, husdjursprodukter, filmmemorablia, fotoprodukter. Bedriva fotografisk verksamhet inkluderande t.ex utgivning av fotoböcker, bildförsäljning, fotouppdrag, fotoresor försäljning av publiceringsrätt från eget bildarkiv, bedriva handel med värdepapper samt äga och förvalta lös egendom och därmed förenlig verksamhet.

Contact

Address

Henckels Torg 3, 252 36 Helsingborg

Phone

+46313134800

info@purefun.se

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Frequently asked questions

What is the Org number of Purefun Commerce AB?

Purefun Commerce AB is registered with Bolagsverket / SCB under Org 5567445209.

What is the revenue of Purefun Commerce AB?

Purefun Commerce AB reported revenue of SEK 213,2M in 2025.

How many employees does Purefun Commerce AB have?

Purefun Commerce AB employs 13 people as of the latest annual report.

Who is the CEO of Purefun Commerce AB?

Michael Wico Bengt Ahlén is the CEO of Purefun Commerce AB, in role since 2022.

Where is Purefun Commerce AB headquartered?

Purefun Commerce AB's registered address is Henckels Torg 3.

Purefun Commerce AB

Key ratios

EBITDA — year on year

Key figures

Company information

Contact

Frequently asked questions

More on Purefun Commerce AB

Key ratios

EBITDA — year on year

Key figures

Company information

Contact

Frequently asked questions

More on Purefun Commerce AB