Riskpilot← Back to searchSign inGet full accessHonesty AB
ABActiveOrg 5567754923Grönviksvägen 18Activities of advertising agencies · NACE 7311Est. 20091-4 employees
Revenue 2025
SEK 1,2M
-6% vs 2024
EBITDA margin
30.2%
+3530% vs 2024
Equity ratio
47.3%
Financial strength
Net profit 2025
SEK 286K
+2210% vs 2024
| Revenue | SEK 1,2M | -6% |
| EBITDA | SEK 378K | +3530% |
| Net profit | SEK 286K | +2210% |
| Total assets | SEK 761K | +114% |
| Equity | SEK 360K | +390% |
| Employees | — | — |
Legal name
Honesty AB
Org number
5567754923
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
7 januari 2009
Share capital
SEK 100 000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolaget ska bedriva konsultverksamhet, produktutveckling och produktion inom reklam, it, kommunikationsstrategi och därmed förenlig verksamhet.
Address
Grönviksvägen 18
Phone
+46708560365
Email
walternaeslund@gmail.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 11 298 | 4 012 | 1 454 | 1 333 | 1 250 |
| Staff expenses | — | — | −528 | −278 | −471 |
| EBITDA | 1 855 | 1 600 | −506 | 10 | 378 |
| Depreciation & amort. | −68 | −30 | −7 | −18 | −18 |
| EBIT | 1 787 | 1 570 | −513 | −8 | 359 |
| Net financials | −8 | −12 | 2 | −6 | 0 |
| Profit before tax | 1 659 | 1 561 | 8 | −14 | 360 |
| Tax | −397 | −346 | −27 | — | −73 |
| Net profit | 1 262 | 1 215 | −18 | −14 | 286 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 5 230 | 1 551 | 742 | 355 | 761 |
| Equity | 1 370 | 1 325 | 87 | 73 | 360 |
| Long-term debt | 0 | 0 | — | — | — |
| Short-term debt | 3 800 | 225 | 655 | 281 | 401 |
| Total debt | 3 800 | 225 | 655 | 281 | 401 |
EBITDA margin
30.2%
This company
15.8%
Market median
+91% vs market
20212025
Equity ratio
47.3%
This company
38.2%
Market median
+24% vs market
20212025
Return on equity
79.6%
This company
18.4%
Market median
+333% vs market
20212025
Net profit margin
22.9%
This company
8.1%
Market median
+183% vs market
20212025
Asset turnover
1.64×
This company
1.12×
Market median
+46% vs market
20212025
Debt / equity
1.12×
This company
0.62×
Market median
-81% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KJ Chief Executive Officer | Chief Executive Officer | 2022 |
| Former (1) | ||
JP | Audit | 2022 – 2026 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Deputy Board Member | 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Mission to Mars AB
Honesty AB Board members of Honesty AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Karl Johan Walter Naeslund | Chief Executive Officer | 0 companies |
| Johan Paul Christophe Grudet | Audit | 0 companies |
| Julia Cathrine Anjou | Deputy Board Member | 0 companies |