| Revenue | SEK 62,5M | +24% |
| EBITDA | SEK 2,5M | +179% |
| Net profit | SEK 1,9M | +90% |
| Total assets | SEK 22,9M | +37% |
| Equity | SEK 8,2M | +30% |
| Employees | — | — |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | — | 24 285 | 29 868 | 45 508 | 51 742 | 49 324 | 50 295 | 62 535 |
| Staff expenses | — | — | — | — | — | — | — | −10 033 | — | — |
| EBITDA | −1 291 | −1 717 | −3 136 | −1 935 | 361 | 1 771 | 106 | −4 057 | −3 200 | 2 513 |
| Depreciation & amort. | −280 | −454 | −466 | −431 | −195 | −38 | −29 | −86 | −494 | −591 |
| EBIT | −1 571 | −2 171 | −3 602 | −2 366 | 166 | 1 733 | 77 | −4 143 | −3 694 | 1 922 |
| Net financials | −36 | 94 | −1 043 | −5 923 | −119 | −243 | 12 | −238 | 98 | −19 |
| Profit before tax | −1 607 | −2 076 | −4 645 | −8 289 | 47 | 1 491 | 89 | −4 381 | 1 004 | 1 903 |
| Tax | −0 | −0 | −0 | −0 | −0 | −0 | −0 | — | −0 | −0 |
| Net profit | −1 607 | −2 076 | −4 645 | −8 289 | 47 | 1 491 | 89 | −4 381 | 1 004 | 1 903 |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 4 637 | 9 734 | 12 464 | 8 845 | 8 787 | 15 555 | 13 964 | 14 937 | 16 794 | 22 932 |
| Equity | 1 751 | 1 675 | 130 | 151 | 198 | 1 689 | 1 777 | 5 282 | 6 286 | 8 189 |
| Long-term debt | 32 | 0 | 0 | 0 | 0 | 0 | 0 | — | 0 | 0 |
| Short-term debt | 2 854 | 8 059 | 12 334 | 8 694 | 8 529 | 13 642 | 11 802 | 9 355 | 10 450 | 14 685 |
| Total debt | 2 886 | 8 059 | 12 334 | 8 694 | 8 529 | 13 642 | 11 802 | 9 355 | 10 450 | 14 685 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
AJ Audit | Audit | 2020 | — | — |
JR Chief Auditor | Chief Auditor | 2020 | — | — |
PO Chief Executive Officer | Chief Executive Officer | 2022 | — | — |
SS Chief Executive Officer | Chief Executive Officer | 2021 | — | — |
NR Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
AE Chief Auditor | Chief Auditor | 2024 | — | — |
OG Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2025 | — | — | |
| Board of Directors | 2025 | — | — | |
| Deputy Board Member | 2025 | — | — | |
| Chairman | 2020 | — | — | |
| Deputy Board Member | 2020 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Online Brands Nordic AB | Company | 100.0% | 100.0% | 2023 |
| Person | Role here | Other companies |
|---|---|---|
| Axel Johannes Nelén | Audit | 0 companies |
| Jimmy Rolf Joel Skoglund | Chief Auditor | 0 companies |
| Per Owe Andersson | Chief Executive Officer | 0 companies |
| Simone Scalenghe | Chief Executive Officer | 0 companies |
| Nils Rikard Wilhelm Bahrke | Chief Executive Officer | 0 companies |
| Arwid Erik Erixon | Chief Auditor | 0 companies |
| Oscar Gustaf Olof Asplund | Chief Executive Officer | 0 companies |
| Per Magnus Skoglund | Chairman | 0 companies |
| Sunil Mattias Haraldsson | Board of Directors | 0 companies |
| Jan Mathias Hedström | Deputy Board Member | 0 companies |
| Klas Wilhelm Berggren | Chairman | 0 companies |
| Gustaf Arvid Andreas Wahlberg | Deputy Board Member | 0 companies |