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Choice Hotels & Resort AB
AB
Active
Org 5568135320
Mäster Samuelsgatan 42, 111 57
Stockholm
Activities of head offices
· NACE 7010
Est. 2010
0 employees
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Choice Hotels & Resort AB
Overview
Financials
People & ownership
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (2)
EJ
Erik Johannes Nyberg
Chief Executive Officer
Chief Executive Officer
2026
SC
Sara Camilla Backlund
Chief Auditor
Chief Auditor
2025
Former (2)
LD
Leo Doherty
Chief Auditor
Chief Auditor
2022 – 2025
KP
Katalin Piroska Paldeak Pålsson
Chief Executive Officer
Chief Executive Officer
2022 – 2024
Board of directors
Non-executive oversight
Name
Role
Member since
Current (1)
TL
Trine Lise Marsdal
Board of Directors
2026
Former (1)
CD
Carl Daniel Johannes Stenbäck
Board of Directors
2022 – 2026
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
STRAWBERRY HOTELS AS
Company
100%
100%
2025
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on Choice Hotels & Resort AB
Overview →
Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
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Corporate hierarchy, parent and subsidiary network