What is the Org number of Why Direction AB?

Why Direction AB is registered with Bolagsverket / SCB under Org 5568518426.

What is the revenue of Why Direction AB?

Why Direction AB reported revenue of SEK 30K in 2024.

How many employees does Why Direction AB have?

Why Direction AB employs 1 people as of the latest annual report.

Who is the chairman of Why Direction AB?

Joanna Georginia Sundström chairs the board of Why Direction AB, in role since 2022.

Where is Why Direction AB headquartered?

Why Direction AB's registered address is Hornsgatan 112.

Why Direction AB

ABActive

Org 5568518426Hornsgatan 112Business and other management consultancy activities · NACE 7020Est. 20111 employees

Revenue 2024

SEK 30K

-46% vs 2023

EBITDA margin

-129.0%

-382% vs 2023

Equity ratio

-87.1%

Financial strength

Net profit 2024

SEK -39K

-578% vs 2023

EBITDA — year on yearSEK millions

Key figuresAnnual report 2024

Revenue	SEK 30K	-46%
EBITDA	SEK -39K	-382%
Net profit	SEK -39K	-578%
Total assets	SEK 17K	-65%
Equity	SEK -15K	-161%
Employees	1	—

Item	2020	2021	2022	2023	2024
Revenue	652	1 096	393	55	30
Staff expenses	—	—	−329	−0	−0
EBITDA	203	490	−263	14	−39
Depreciation & amort.	−0	−0	—	—	—
EBIT	203	490	−263	14	−39
Net financials	—	—	−3	−6	−0
Profit before tax	203	490	−266	8	−39
Tax	−19	−104	—	—	—
Net profit	184	386	−266	8	−39

Item	2020	2021	2022	2023	2024
Total assets	375	202	13	48	17
Equity	241	2	−264	24	−15
Long-term debt	0	0	—	—	—
Short-term debt	134	200	277	24	32
Total debt	134	200	277	24	32

Name	Role	Member since
Current (2)
JG Joanna Georginia Sundström	Deputy Board Member	2022
JE Johan Edvard Lindskog	Board of Directors	2022

Person	Role here	Other companies
Joanna Georginia Sundström	Deputy Board Member	0 companies
Johan Edvard Lindskog	Board of Directors	0 companies