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POP Story AB
AB
Active
Org 5568953300
Banérgatan 28, 115 23
Stockholm
Museum and collection activities
·
NACE 9121
Est. 2012 · 14 years old
20-49 employees
Monitor
Share
Sweden
/
Companies
/
Museum and collection activities
/
POP Story AB
Overview
Financials
People & ownership
Related companies
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Financials
Revenue
SEK millions
182M
136M
91M
45M
0M
2021: 30M
30M
2021
2022: 86M (+187% vs 2021)
86M
+187%
2022
2023: 122M (+42% vs 2022)
122M
+42%
2023
2024: 146M (+20% vs 2023)
146M
+20%
2024
2025: 141M (-3% vs 2024)
141M
-3%
2025
EBITDA
SEK millions
70M
52M
35M
17M
0M
2021: 3M
3M
2021
2022: 31M (+933% vs 2021)
31M
+933%
2022
2023: 43M (+39% vs 2022)
43M
+39%
2023
2024: 56M (+30% vs 2023)
56M
+30%
2024
2025: 53M (-5% vs 2024)
53M
-5%
2025
Income statement
SEK thousands
Item
2025
2024
2023
2022
2021
Revenue
140 866
146 475
121 750
85 759
30 317
Staff expenses
−16 798
—
—
—
—
EBITDA
53 060
56 433
43 368
31 099
3 127
Depreciation & amort.
−3 764
−5 401
−5 240
−8 385
−8 721
EBIT
49 296
51 032
38 128
22 714
−5 594
Net financials
4 542
4 542
2 182
209
−376
Profit before tax
4 396
4 396
4 875
22 923
−5 970
Tax
−0
−0
−0
−0
−0
Net profit
4 396
4 396
4 875
22 923
−5 970
Balance sheet
SEK thousands
Item
2025
2024
2023
2022
2021
Total assets
104 425
55 374
54 877
38 698
22 838
Equity
40 333
37 409
33 013
28 137
5 214
Long-term debt
0
0
0
0
0
Short-term debt
64 092
17 966
21 865
10 560
17 624
Total debt
64 092
17 966
21 865
10 560
17 624
Financial ratios
5-year trend
EBITDA margin
37,7 %
This company
15,8 %
Market median
This company
Market median
139% above market
2021
2025
Equity ratio
38,6 %
This company
38,2 %
Market median
This company
Market median
1% above market
2021
2025
Return on equity
10,9 %
This company
18,4 %
Market median
This company
Market median
41% below market
2021
2025
Net profit margin
3,1 %
This company
8,1 %
Market median
This company
Market median
62% below market
2021
2025
Asset turnover
1,35×
This company
1,12×
Market median
This company
Market median
21% above market
2021
2025
Debt / equity
1,59×
This company
0,62×
Market median
This company
Market median
156% above market
2021
2025
Annual reports & filings
Annual report 2025
Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
View
PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
View
PDF
More on POP Story AB
Overview →
Headline figures, risk assessment and company summary
People & ownership →
Management, board and shareholder breakdown
Related companies →
Corporate hierarchy, parent and subsidiary network
