Riskpilot← Back to searchSign inGet full accessMADLADY AB
ABActiveOrg 5569364796Ringugnsgatan 5Retail sale of clothing · NACE 4771Est. 201316 employees
Revenue 2025
SEK 103,4M
+47% vs 2024
EBITDA margin
17.2%
+61% vs 2024
Equity ratio
33.9%
Financial strength
Net profit 2025
SEK 10,5M
+50% vs 2024
| Revenue | SEK 103,4M | +47% |
| EBITDA | SEK 17,8M | +61% |
| Net profit | SEK 10,5M | +50% |
| Total assets | SEK 45,1M | +53% |
| Equity | SEK 15,3M | +19% |
| Employees | 16 | — |
Legal name
MADLADY AB
Org number
5569364796
Legal form
Aktiebolag
NACE code
4771 · Retail sale of clothing
Founded
2 juli 2013
Share capital
SEK 50 000
Employees
16 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av Fisch, Madelene Sara Amanda Komorin, Ilia
Company purpose
Bolagets verksamhet skall direkt eller indirekt bedriva tillverkning och design, postorderhandel och detaljhandel via internet av kläder, accessoarer och skönhetsprodukter, och därutöver bedriva marknadsföring, samt idka därmed förenlig verksamhet.
Address
Ringugnsgatan 5
Email
ilia@madlady.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 23 270 | 24 794 | 42 701 | 70 470 | 103 433 |
| Staff expenses | — | — | −8 229 | −9 430 | −11 796 |
| EBITDA | −115 | −1 252 | 269 | 11 084 | 17 832 |
| Depreciation & amort. | −69 | −117 | −264 | −254 | −143 |
| EBIT | −184 | −1 369 | 5 | 10 830 | 17 690 |
| Net financials | −25 | 266 | −31 | 49 | −69 |
| Profit before tax | −209 | −1 103 | −26 | 8 480 | 13 221 |
| Tax | −6 | −0 | — | −1 489 | −2 735 |
| Net profit | −215 | −1 103 | −26 | 6 991 | 10 486 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 12 225 | 11 185 | 15 999 | 29 457 | 45 116 |
| Equity | 6 952 | 5 918 | 5 892 | 12 882 | 15 300 |
| Long-term debt | 0 | 0 | — | — | — |
| Short-term debt | 5 273 | 5 268 | 10 108 | 14 175 | 23 016 |
| Total debt | 5 273 | 5 268 | 10 108 | 14 175 | 23 016 |
EBITDA margin
17.2%
This company
15.8%
Market median
+9% vs market
20212025
Equity ratio
33.9%
This company
38.2%
Market median
+11% vs market
20212025
Return on equity
68.5%
This company
18.4%
Market median
+272% vs market
20212025
Net profit margin
10.1%
This company
8.1%
Market median
+25% vs market
20212025
Asset turnover
2.29×
This company
1.12×
Market median
+104% vs market
20212025
Debt / equity
1.95×
This company
0.62×
Market median
-215% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
DÅ | Audit | 2021 |
MS Chief Executive Officer | Chief Executive Officer | 2024 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Chairman | 2025 | |
| Board of Directors | 2024 | |
| Board of Directors | 2024 | |
| Former (2) | ||
| Board of Directors | 2024 – 2025 | |
| Deputy Board Member | 2021 – 2024 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 59% | 59% | 2025 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
MAD Invest AB
MADLADY AB Board members of MADLADY AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| David Åke Allan Eskilsson | Audit | 0 companies |
| Madelene Sara Amanda Fisch | Chief Executive Officer | 0 companies |
| Ilia Komorin | Chairman | 0 companies |
| Pi Ella Angwald von Platen | Board of Directors | 0 companies |
| Nicholas Thaulow | Board of Directors | 0 companies |
| Anna Jannika Granell | Board of Directors | 0 companies |
| Teddy Fisch | Deputy Board Member | 0 companies |