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Planners Choice AB
AB
Active
Org 5569385577
Karlbergsvägen 18
Market research and public opinion polling · NACE 7320
Est. 2013
1 employees
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Overview
Financials
People & ownership
Related companies
Revenue 2025
SEK 1,4M
-26% vs 2024
EBITDA margin
13.9%
+227% vs 2024
Equity ratio
32.9%
Financial strength
Net profit 2025
SEK 149K
+2048% vs 2024
EBITDA — year on year
SEK millions
1M
1M
1M
0M
0M
1M
2021
0M
-100%
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Key figures
Annual report 2025
Revenue
SEK 1,4M
-26%
EBITDA
SEK 198K
+227%
Net profit
SEK 149K
+2048%
Total assets
SEK 659K
+99%
Equity
SEK 217K
+218%
Employees
1
—
Company information
Legal name
Planners Choice AB
Org number
5569385577
Legal form
Aktiebolag
NACE code
7320 · Market research and public opinion polling
Founded
5 augusti 2013
Share capital
SEK 50 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Aktiebolaget ska bedriva marknadsanalys och därmed förenlig verksamhet.
Contact
Address
Karlbergsvägen 18
Email
bjorn@plannerschoice.se
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Companies in Market research and public opinion polling
Companies in Stockholm
All Sweden companies
Revenue
SEK millions
0M
1M
3M
4M
6M
4M
2021
5M
2022
3M
2023
2M
2024
1M
2025
EBITDA
SEK millions
0M
0M
1M
1M
1M
1M
2021
0M
2022
0M
2023
0M
2024
0M
2025
Income statement
SEK thousands
Item
2021
2022
2023
2024
2025
Revenue
3 712
5 127
2 980
1 940
1 430
Staff expenses
—
−1 498
−1 220
−400
−216
EBITDA
1 323
−313
−3
61
198
Depreciation & amort.
−0
—
—
—
—
EBIT
1 323
−313
−3
61
198
Net financials
−3
−11
10
−38
−6
Profit before tax
972
22
7
23
192
Tax
−223
−21
−7
−16
−43
Net profit
749
2
1
7
149
Balance sheet
SEK thousands
Item
2021
2022
2023
2024
2025
Total assets
2 105
1 453
1 279
331
659
Equity
1 129
61
61
68
217
Long-term debt
0
—
—
—
—
Short-term debt
629
1 392
1 218
263
443
Total debt
629
1 392
1 218
263
443
Financial ratios
5-year trend
EBITDA margin
13.9%
This company
15.8%
Market median
-12% vs market
2021
2025
Equity ratio
32.9%
This company
38.2%
Market median
+14% vs market
2021
2025
Return on equity
68.5%
This company
18.4%
Market median
+272% vs market
2021
2025
Net profit margin
10.4%
This company
8.1%
Market median
+28% vs market
2021
2025
Asset turnover
2.17×
This company
1.12×
Market median
+94% vs market
2021
2025
Debt / equity
2.04×
This company
0.62×
Market median
-229% vs market
2021
2025
Annual reports & filings
Annual report 2025
Filed via Bolagsverket / SCB · Period 2024-07-01 – 2025-06-30
View
PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2023-07-01 – 2024-06-30
View
PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2022-07-01 – 2023-06-30
View
PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2021-07-01 – 2022-06-30
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2020-07-01 – 2021-06-30
View
PDF
Management
Actively employed in the business
No data on file.
Board of directors
Non-executive oversight
Name
Role
Member since
Current (2)
NM
Nils Michael Ingman
Deputy Board Member
2022
BT
Björn Thomas Ingman
Board of Directors
2022
Shareholders
As of last annual report
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
Learn more
.
Company hierarchy
No registered parent or subsidiaries
Board network connections
Board members of Planners Choice AB also hold positions in
0
other companies.
Person
Role here
Other companies
Nils Michael Ingman
Deputy Board Member
0 companies
Björn Thomas Ingman
Board of Directors
0 companies