Riskpilot← Back to searchSign inGet full accessPure Effect AB
ABActiveOrg 5569724163Lahällsvägen 22Retail sale of other new goods · NACE 4778Est. 20142 employees
Revenue 2024
SEK 1,3M
+59% vs 2023
EBITDA margin
-22.5%
+16% vs 2023
Equity ratio
54.5%
Financial strength
Net profit 2024
SEK -292K
+16% vs 2023
| Revenue | SEK 1,3M | +59% |
| EBITDA | SEK -293K | +16% |
| Net profit | SEK -292K | +16% |
| Total assets | SEK 806K | +2% |
| Equity | SEK 440K | +15% |
| Employees | 2 | — |
Legal name
Pure Effect AB
Org number
5569724163
Legal form
Aktiebolag
NACE code
4778 · Retail sale of other new goods
Founded
21 maj 2014
Share capital
SEK 65 000
Employees
2 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas ensam av Rosendahl Nordin, Linda Karin
Company purpose
Försäljning av produkter inom rengöring och luktborttagning.
Address
Lahällsvägen 22
Email
linda.nordin@pureeffectsweden.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | — | 1 600 | 604 | 924 | 499 | 533 | 816 | 1 298 |
| Staff expenses | — | — | — | — | — | — | — | −727 | −653 | −612 |
| EBITDA | 35 | −36 | −382 | 296 | 1 | 7 | −97 | −928 | −349 | −293 |
| Depreciation & amort. | −0 | −0 | −0 | −0 | −0 | −0 | −0 | — | — | — |
| EBIT | 35 | −36 | −382 | 296 | 1 | 7 | −97 | −928 | −349 | −293 |
| Net financials | — | — | −1 | 3 | 2 | 1 | — | −1 | 0 | 1 |
| Profit before tax | 35 | −36 | −382 | 299 | 3 | 8 | −98 | −928 | −348 | −292 |
| Tax | −7 | 6 | −6 | −0 | −0 | −2 | −0 | — | — | — |
| Net profit | 28 | −30 | −388 | 299 | 3 | 6 | −98 | −928 | −348 | −292 |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 144 | 1 309 | 1 017 | 1 359 | 821 | 761 | 981 | 775 | 790 | 806 |
| Equity | 64 | 1 234 | 846 | 1 144 | 698 | 703 | 608 | 430 | 382 | 440 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 250 | 250 | 250 | 250 |
| Short-term debt | 80 | 75 | 172 | 214 | 124 | 57 | 123 | 95 | 159 | 117 |
| Total debt | 80 | 75 | 172 | 214 | 124 | 57 | 373 | 345 | 409 | 367 |
EBITDA margin
-22.5%
This company
15.8%
Market median
-242% vs market
20152024
Equity ratio
54.5%
This company
38.2%
Market median
+43% vs market
20152024
Return on equity
-66.3%
This company
18.4%
Market median
-460% vs market
20152024
Net profit margin
-22.5%
This company
8.1%
Market median
-378% vs market
20152024
Asset turnover
1.61×
This company
1.12×
Market median
+44% vs market
20152024
Debt / equity
0.83×
This company
0.62×
Market median
+34% vs market
20152024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Bolagsverket / SCB · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Bolagsverket / SCB · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Bolagsverket / SCB · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Bolagsverket / SCB · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via Bolagsverket / SCB · Period 2015-01-01 – 2015-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
LK Chief Executive Officer | Chief Executive Officer | 2021 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Deputy Board Member | 2022 | — | — | |
| Deputy Board Member | 2021 | — | — |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Pure Effect AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Linda Karin Nordin | Chief Executive Officer | 0 companies |
| Anders Joachim Åhlander | Deputy Board Member | 0 companies |
| Niklas Wilhelm Axelsson | Deputy Board Member | 0 companies |