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ABActiveOrg 5569961260Götgatan 74Intermediation service activities for specialised retail sale · NACE 4792Est. 2014500-999 employees
Revenue 2024
SEK 1,6B
+35% vs 2023
EBITDA margin
-4.1%
-67% vs 2023
Equity ratio
35.0%
Financial strength
Net profit 2024
SEK -79,9M
-56% vs 2023
| Revenue | SEK 1,6B | +35% |
| EBITDA | SEK -64,9M | -67% |
| Net profit | SEK -79,9M | -56% |
| Total assets | SEK 574,4M | +47% |
| Equity | SEK 200,8M | +133% |
| Employees | — | — |
Legal name
Sellhelp AB
Org number
5569961260
Legal form
Aktiebolag
NACE code
4792 · Intermediation service activities for specialised retail sale
Founded
16 december 2014
Share capital
SEK 139 000
Employees
500-999
VAT registered
Yes
Audit selected
No
Last report
2024-11-30
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska förenkla för företag, organisationer och individer att hantera begagnade varor genom att tillhandahålla upphämtnings-, sorterings, lagrings- samt försäljnings- tjänster, företrädesvis internetbaserad sådan samt grossistbaserad sådan, och därmed förenlig verksamhet.
Address
Götgatan 74
Email
philip@sellpy.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | — | 117 094 | 197 148 | 232 215 | 403 278 | 736 696 | 1 172 638 | 1 588 791 |
| Staff expenses | — | — | — | — | — | — | — | — | — | — |
| EBITDA | −1 901 | −13 062 | −11 293 | −17 448 | −19 749 | −28 861 | −32 966 | −3 201 | −38 892 | −64 861 |
| Depreciation & amort. | −18 | −265 | −1 243 | −1 702 | −2 254 | −3 173 | −3 942 | −10 402 | −11 198 | −14 153 |
| EBIT | −1 919 | −13 327 | −12 536 | −19 150 | −22 003 | −32 034 | −36 908 | −13 603 | −50 090 | −79 014 |
| Net financials | −52 | −27 | −458 | −61 | −115 | −43 | −158 | −24 | −1 240 | −866 |
| Profit before tax | −1 971 | −13 354 | −12 993 | −19 211 | −22 118 | −32 077 | −37 066 | −13 626 | −51 330 | −79 880 |
| Tax | 423 | 2 924 | 2 783 | 3 570 | −0 | −9 700 | −0 | −0 | −0 | −0 |
| Net profit | −1 548 | −10 430 | −10 210 | −15 641 | −22 118 | −41 777 | −37 066 | −13 626 | −51 330 | −79 880 |
| Item | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 10 741 | 20 647 | 22 206 | 41 625 | 70 175 | 72 565 | 154 736 | 176 697 | 391 142 | 574 410 |
| Equity | 7 203 | 7 323 | 6 568 | 10 927 | 28 871 | 20 573 | 71 305 | 58 580 | 86 189 | 200 837 |
| Long-term debt | 1 250 | 641 | 266 | 695 | 362 | 128 | 0 | 0 | 31 245 | 32 775 |
| Short-term debt | 2 288 | 12 683 | 15 373 | 30 004 | 40 942 | 51 864 | 83 431 | 118 117 | 273 708 | 340 798 |
| Total debt | 3 538 | 13 324 | 15 639 | 30 699 | 41 304 | 51 992 | 83 431 | 118 117 | 304 953 | 373 573 |
EBITDA margin
-4.1%
This company
15.8%
Market median
-126% vs market
20152024
Equity ratio
35.0%
This company
38.2%
Market median
+8% vs market
20152024
Return on equity
-39.8%
This company
18.4%
Market median
-316% vs market
20152024
Net profit margin
-5.0%
This company
8.1%
Market median
-162% vs market
20152024
Asset turnover
2.77×
This company
1.12×
Market median
+147% vs market
20152024
Debt / equity
1.86×
This company
0.62×
Market median
-200% vs market
20152024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-12-01 – 2024-11-30
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-12-01 – 2023-11-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-12-01 – 2022-11-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-12-01 – 2021-11-30
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-11-30
- Annual report 2019Filed via Bolagsverket / SCB · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Bolagsverket / SCB · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Bolagsverket / SCB · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Bolagsverket / SCB · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via Bolagsverket / SCB · Period 2014-12-01 – 2015-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
SJ Chief Auditor | Chief Auditor | 2020 | — | — |
HM Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2022 | — | — | |
| Board of Directors | 2022 | — | — | |
| Chairman | 2020 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2020 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
H&M Fashion AB | Company | 80.0% | 80.0% | 2024 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Ramsbury Invest ABH & M Hennes & Mauritz ABH&M Fashion AB
Sellhelp AB (this company)Sellhelp GmbhSELLHELP GMBHBoard members of Sellhelp AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Sandra Jenny Carina Lindvall | Chief Auditor | 0 companies |
| Hans Michael Wilhelm Arnör | Chief Executive Officer | 0 companies |
| Ellen Anna Cecilia Svanström | Board of Directors | 0 companies |
| Ellen Anna Cecilia Svanström | Board of Directors | 0 companies |
| Per Philip Arne Gunnstam | Chairman | 0 companies |
| Oskar Vilhelm Nielsen | Board of Directors | 0 companies |
| Nanna Sofia Christina Andersen | Board of Directors | 0 companies |
| Anna Birgitta Attemark | Board of Directors | 0 companies |
| Nanna Sofia Christina Andersen | Board of Directors | 0 companies |