Riskpilot← Back to searchSign inGet full accessNormal Sweden AB
ABActiveOrg 5591189617Hesselmans Torg 14Other non-specialised retail sale · NACE 4712Est. 20171031 employees
Revenue 2025
SEK 3,2B
+20% vs 2024
EBITDA margin
7.5%
+29% vs 2024
Equity ratio
41.1%
Financial strength
Net profit 2025
SEK 75M
+52% vs 2024
| Revenue | SEK 3,2B | +20% |
| EBITDA | SEK 241,2M | +29% |
| Net profit | SEK 75M | +52% |
| Total assets | SEK 803,6M | +2% |
| Equity | SEK 330,1M | +29% |
| Employees | 1031 | — |
Legal name
Normal Sweden AB
Org number
5591189617
Legal form
Aktiebolag
NACE code
4712 · Other non-specialised retail sale
Founded
11 juli 2017
Share capital
SEK 59 000
Employees
1031 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-07-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska bedriva detaljhandelsverksamhet, i första hand försäljning av icke-livsmedelsprodukter såsom husgeråd och köksvaror, kosmetika, städartiklar, textilier, skönhets- produkter, tandvårds- och personhygienprodukter, dagligvaror, och därmed förenlig verksamhet.
Address
Hesselmans Torg 14
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 704 625 | 1 141 545 | 1 977 365 | 2 695 973 | 3 228 936 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 45 046 | 95 954 | 149 322 | 187 382 | 241 182 |
| Depreciation & amort. | −22 498 | −30 088 | −40 567 | −62 779 | −85 839 |
| EBIT | 22 548 | 65 866 | 108 755 | 124 603 | 155 343 |
| Net financials | −1 145 | −2 230 | −2 022 | −4 710 | −5 163 |
| Profit before tax | 21 403 | 19 635 | 80 732 | 65 393 | 94 279 |
| Tax | −4 409 | −3 774 | −16 669 | −16 142 | −19 287 |
| Net profit | 16 994 | 15 861 | 64 063 | 49 251 | 74 992 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 236 334 | 330 704 | 492 412 | 786 080 | 803 609 |
| Equity | 125 946 | 141 807 | 205 870 | 255 121 | 330 113 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 110 388 | 144 897 | 216 542 | 406 459 | 293 096 |
| Total debt | 110 388 | 144 897 | 216 542 | 406 459 | 293 096 |
EBITDA margin
7.5%
This company
15.8%
Market median
-53% vs market
20212025
Equity ratio
41.1%
This company
38.2%
Market median
+8% vs market
20212025
Return on equity
22.7%
This company
18.4%
Market median
+23% vs market
20212025
Net profit margin
2.3%
This company
8.1%
Market median
-72% vs market
20212025
Asset turnover
4.02×
This company
1.12×
Market median
+259% vs market
20212025
Debt / equity
1.43×
This company
0.62×
Market median
-131% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-08-01 – 2025-07-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-08-01 – 2024-07-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-08-01 – 2023-07-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-08-01 – 2022-07-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-08-01 – 2021-07-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JO Chief Executive Officer | Chief Executive Officer | 2021 |
TÖ Chief Auditor | Chief Auditor | 2025 |
| Former (6) | ||
LS Chief Executive Officer | Chief Executive Officer | 2020 – 2021 |
UC Chief Auditor | Chief Auditor | 2022 – 2022 |
NA Chief Auditor | Chief Auditor | 2021 – 2022 |
CS Chief Auditor | Chief Auditor | 2020 – 2021 |
GM Authorized Recipient of Service | Authorized Recipient of Service | 2020 – 2021 |
BM Chief Auditor | Chief Auditor | 2022 – 2025 |
| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
| Board of Directors | 2020 | |
| Deputy Board Member | 2020 | |
| Chairman | 2026 | |
| Board of Directors | 2026 | |
| Former (3) | ||
| Board of Directors | 2020 – 2026 | |
| Chairman | 2025 – 2026 | |
| Chairman | 2025 – 2025 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 2025 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
NORMAL A/S
Normal Sweden AB (this company)Board members of Normal Sweden AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lars Simonsen | Chief Executive Officer | 0 companies |
| Ulf Christian Borg | Chief Auditor | 0 companies |
| Nils Andreas Nyberg Selvring | Chief Auditor | 0 companies |
| Carlos Saiquita Esterling | Chief Auditor | 0 companies |
| Jan Olov Hans Nyberg | Chief Executive Officer | 0 companies |
| Georg Magnus Axelsson | Authorized Recipient of Service | 0 companies |
| Tommy Östen Flinkfeldt | Chief Auditor | 0 companies |
| Bernt Micael Engström | Chief Auditor | 0 companies |
| Torben Østergaard Mouritsen | Board of Directors | 0 companies |
| Susanne Hounsgaard | Deputy Board Member | 0 companies |
| Jakob Frølich Maarbjerg | Chairman | 0 companies |
| Sören Mölgaard Sivebaek | Board of Directors | 0 companies |
| Steen Overholdt Hansen | Chairman | 0 companies |
| Casper Runge Albæk | Board of Directors | 0 companies |
| Jesper Nakskov Due | Chairman | 0 companies |