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ABActiveOrg 5591862643Östgötagatan 100Retail sale of clothing · NACE 4771Est. 201810-19 employees
Revenue 2024
SEK 82,4M
+23% vs 2023
EBITDA margin
-9.7%
+32% vs 2023
Equity ratio
19.7%
Financial strength
Net profit 2024
SEK -8,3M
+34% vs 2023
| Revenue | SEK 82,4M | +23% |
| EBITDA | SEK -7,9M | +32% |
| Net profit | SEK -8,3M | +34% |
| Total assets | SEK 29M | -11% |
| Equity | SEK 5,7M | -59% |
| Employees | — | — |
Legal name
Understatement AB
Org number
5591862643
Legal form
Aktiebolag
NACE code
4771 · Retail sale of clothing
Founded
17 december 2018
Share capital
SEK 99 053
Employees
10-19
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva tillverkning, marknadsföring, distribution och försäljning av kläder och därmed förenlig verksamhet.
Address
Östgötagatan 100
Email
marie@understatement.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Revenue | 1 203 | 3 997 | 28 937 | 62 486 | 66 814 | 82 360 |
| Staff expenses | — | — | — | — | — | −9 588 |
| EBITDA | −92 | −418 | 178 | −14 110 | −11 708 | −7 948 |
| Depreciation & amort. | −60 | −60 | −64 | −122 | −138 | −116 |
| EBIT | −152 | −478 | 114 | −14 232 | −11 846 | −8 064 |
| Net financials | −16 | −17 | −70 | −554 | −852 | −275 |
| Profit before tax | −168 | −495 | 44 | −14 786 | −12 698 | −8 340 |
| Tax | −0 | −0 | −0 | −0 | −0 | — |
| Net profit | −168 | −495 | 44 | −14 786 | −12 698 | −8 340 |
| Item | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Total assets | 329 | 4 641 | 11 855 | 17 951 | 32 462 | 28 960 |
| Equity | 182 | 3 188 | 3 231 | 2 363 | 14 045 | 5 710 |
| Long-term debt | 0 | 400 | 1 249 | 1 744 | 5 602 | 6 204 |
| Short-term debt | 146 | 1 054 | 7 375 | 13 844 | 12 815 | 17 046 |
| Total debt | 146 | 1 454 | 8 624 | 15 588 | 18 417 | 23 250 |
EBITDA margin
-9.7%
This company
15.8%
Market median
-161% vs market
20192024
Equity ratio
19.7%
This company
38.2%
Market median
-48% vs market
20192024
Return on equity
-146.1%
This company
18.4%
Market median
-894% vs market
20192024
Net profit margin
-10.1%
This company
8.1%
Market median
-225% vs market
20192024
Asset turnover
2.84×
This company
1.12×
Market median
+154% vs market
20192024
Debt / equity
4.07×
This company
0.62×
Market median
-556% vs market
20192024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Bolagsverket / SCB · Period 2018-12-01 – 2019-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
ES Chief Auditor | Chief Auditor | 2022 | — | — |
MA Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2020 | — | — | |
| Board of Directors | 2021 | — | — | |
| Board of Directors | 2026 | — | — | |
| Chairman | 2021 | — | — | |
| Board of Directors | 2025 | — | — | |
| Board of Directors | 2024 | — | — | |
| Board of Directors | 2026 | — | — |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Understatement AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Emma Sofia Ingefjord | Chief Auditor | 0 companies |
| Marie Alvina Stolt | Chief Executive Officer | 0 companies |
| Stefan Fragner | Board of Directors | 0 companies |
| Emma Johanna Lythell | Board of Directors | 0 companies |
| Maria Kerstin Matilda Lager | Board of Directors | 0 companies |
| Jenny Maria Engerfelt | Chairman | 0 companies |
| Pia Johanna Ganeva | Board of Directors | 0 companies |
| Per Martin Victor Settergren | Board of Directors | 0 companies |
| Ellen Johanna Dixdotter | Board of Directors | 0 companies |