Riskpilot← Back to searchSign inGet full accessWHYstory AB
ABActiveOrg 5592055866Markuslyckedreven 6Activities of advertising agencies · NACE 7311Est. 20191 employees
Revenue 2024
SEK 1,2M
+11% vs 2023
EBITDA margin
29.9%
+16% vs 2023
Equity ratio
75.5%
Financial strength
Net profit 2024
SEK 291K
+22% vs 2023
| Revenue | SEK 1,2M | +11% |
| EBITDA | SEK 345K | +16% |
| Net profit | SEK 291K | +22% |
| Total assets | SEK 1,8M | +19% |
| Equity | SEK 1,4M | +27% |
| Employees | 1 | — |
Legal name
WHYstory AB
Org number
5592055866
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
14 maj 2019
Share capital
SEK 50 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen
Company purpose
Bolaget skall bedriva tjänster inom marknadsföring, kommunikation och varumärkesutveckling. Äga och förvalta del av fastighet samt därmed förenliga tjänster.
Address
Markuslyckedreven 6
Email
anneli@whystory.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 892 | 840 | 880 | 1 040 | 1 155 |
| Staff expenses | — | — | −545 | −587 | −652 |
| EBITDA | 346 | 200 | 194 | 297 | 345 |
| Depreciation & amort. | −0 | −0 | — | — | −6 |
| EBIT | 346 | 200 | 194 | 297 | 339 |
| Net financials | — | — | 0 | 4 | 28 |
| Profit before tax | 346 | 201 | 194 | 301 | 367 |
| Tax | −74 | −42 | −40 | −63 | −76 |
| Net profit | 272 | 159 | 154 | 238 | 291 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 971 | 1 112 | 1 259 | 1 548 | 1 838 |
| Equity | 546 | 705 | 859 | 1 096 | 1 387 |
| Long-term debt | 300 | 300 | 300 | 302 | 302 |
| Short-term debt | 125 | 107 | 100 | 150 | 149 |
| Total debt | 425 | 407 | 400 | 452 | 451 |
EBITDA margin
29.9%
This company
15.8%
Market median
+89% vs market
20202024
Equity ratio
75.5%
This company
38.2%
Market median
+98% vs market
20202024
Return on equity
21.0%
This company
18.4%
Market median
+14% vs market
20202024
Net profit margin
25.2%
This company
8.1%
Market median
+211% vs market
20202024
Asset turnover
0.63×
This company
1.12×
Market median
-44% vs market
20202024
Debt / equity
0.33×
This company
0.62×
Market median
+47% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
No data on file.
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Deputy Board Member | 2022 | |
| Board of Directors | 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of WHYstory AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Stig Ove Isacsson | Deputy Board Member | 0 companies |
| Anneli Christina Isaksson | Board of Directors | 0 companies |