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ABActiveOrg 5592237134StockholmRetail sale of other food · NACE 4727Est. 20191-4 employees
Revenue 2025
SEK 23,3M
+56% vs 2024
EBITDA margin
13.0%
+71% vs 2024
Equity ratio
13.9%
Financial strength
Net profit 2025
SEK -113K
-172% vs 2024
| Revenue | SEK 23,3M | +56% |
| EBITDA | SEK 3M | +71% |
| Net profit | SEK -113K | -172% |
| Total assets | SEK 14,7M | +24% |
| Equity | SEK 2M | -5% |
| Employees | — | — |
Legal name
Limitless Brands AB
Org number
5592237134
Legal form
Aktiebolag
NACE code
4727 · Retail sale of other food
Founded
24 oktober 2019
Share capital
SEK 50 000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska bedriva handel av kosttillskott, träningsutrustning och träningsartiklar.
Address
Stockholm
Email
younes@viterna.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue | 5 365 | 10 137 | 10 983 | 15 174 | 14 953 | 23 323 |
| Staff expenses | — | — | — | — | — | — |
| EBITDA | 1 766 | 2 760 | 3 027 | 2 780 | 1 771 | 3 031 |
| Depreciation & amort. | −0 | −0 | −0 | −108 | −193 | −196 |
| EBIT | 1 766 | 2 760 | 3 027 | 2 673 | 1 578 | 2 835 |
| Net financials | 21 | −3 | −4 | 12 | 8 | −209 |
| Profit before tax | 1 307 | 2 068 | −9 | −214 | 156 | −90 |
| Tax | −280 | −427 | −0 | — | — | −23 |
| Net profit | 1 027 | 1 641 | −9 | −214 | 156 | −113 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Total assets | 2 013 | 6 721 | 8 381 | 11 027 | 11 835 | 14 713 |
| Equity | 1 077 | 2 218 | 2 209 | 1 995 | 2 151 | 2 038 |
| Long-term debt | 0 | 0 | 0 | — | 261 | 131 |
| Short-term debt | 500 | 3 377 | 5 047 | 7 906 | 8 297 | 11 419 |
| Total debt | 500 | 3 377 | 5 047 | 7 906 | 8 559 | 11 549 |
EBITDA margin
13.0%
This company
15.8%
Market median
-18% vs market
20202025
Equity ratio
13.9%
This company
38.2%
Market median
-64% vs market
20202025
Return on equity
-5.5%
This company
18.4%
Market median
-130% vs market
20202025
Net profit margin
-0.5%
This company
8.1%
Market median
-106% vs market
20202025
Asset turnover
1.59×
This company
1.12×
Market median
+42% vs market
20202025
Debt / equity
6.22×
This company
0.62×
Market median
-903% vs market
20202025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2019-10-01 – 2020-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
JY Chief Executive Officer | Chief Executive Officer | 2021 | — | — |
CH Chief Auditor | Chief Auditor | 2022 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Deputy Board Member | 2022 | — | — | |
| Board of Directors | 2026 | — | — | |
| Chairman | 2025 | — | — | |
| Deputy Board Member | 2021 | — | — | |
| Chairman | 2022 | — | — | |
| Board of Directors | 2024 | — | — | |
| Board of Directors | 2022 | — | — | |
| Board of Directors | 2026 | — | — | |
| Chairman | 2026 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Golden Athlete AB | Company | 100.0% | 100.0% | 0001 |
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Humble Group AB
Limitless Brands AB Board members of Limitless Brands AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Jonas Younes Laroussi | Chief Executive Officer | 0 companies |
| Carl-Johan Henrik Kjellman | Chief Auditor | 0 companies |
| Patrik Simon Edström | Deputy Board Member | 0 companies |
| Nils-Olof Patrick Lindersson | Board of Directors | 0 companies |
| Noel Christofer Peter Abdayem | Chairman | 0 companies |
| Leif Roger Patrik Svensson | Deputy Board Member | 0 companies |
| Simon Gustav Seved Petrén | Chairman | 0 companies |
| Marcus Erik Johan Stenkil | Board of Directors | 0 companies |
| Johan Christer Lennartsson | Board of Directors | 0 companies |
| Martin Alexander Jonsson | Board of Directors | 0 companies |
| Adam Anders Junior Gillberg | Chairman | 0 companies |