Riskpilot← Back to searchSign inGet full accessSelf Deception AB
ABActiveOrg 5592423965Stenshällsvägen 13Sound recording and music publishing activities · NACE 5920Est. 20200 employees
Revenue 2024
SEK 3,2M
+19% vs 2023
EBITDA margin
5.0%
+263% vs 2023
Equity ratio
65.2%
Financial strength
Net profit 2024
SEK 126K
+221% vs 2023
| Revenue | SEK 3,2M | +19% |
| EBITDA | SEK 159K | +263% |
| Net profit | SEK 126K | +221% |
| Total assets | SEK 524K | -18% |
| Equity | SEK 342K | +58% |
| Employees | 0 | — |
Legal name
Self Deception AB
Org number
5592423965
Legal form
Aktiebolag
NACE code
5920 · Sound recording and music publishing activities
Founded
14 februari 2020
Share capital
SEK 30 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas ensam av Ingels Graham, Erik
Company purpose
Aktiebolaget ska bedriva produktion av musik, framförande av musik samt försäljning av musik och merchendise.
Address
Stenshällsvägen 13
Email
contact@selfdeception.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 75 | 288 | 725 | 2 681 | 3 187 |
| Staff expenses | — | — | −1 | −10 | −10 |
| EBITDA | 19 | 122 | 371 | −98 | 159 |
| Depreciation & amort. | −0 | −10 | −6 | −6 | −6 |
| EBIT | 19 | 112 | 365 | −104 | 153 |
| Net financials | — | — | 0 | 0 | −8 |
| Profit before tax | 19 | 112 | 365 | −104 | 144 |
| Tax | −4 | −23 | −76 | — | −19 |
| Net profit | 15 | 89 | 289 | −104 | 126 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 57 | 162 | 417 | 637 | 524 |
| Equity | 45 | 134 | 320 | 216 | 342 |
| Long-term debt | 0 | 0 | — | — | — |
| Short-term debt | 11 | 27 | 97 | 421 | 183 |
| Total debt | 11 | 27 | 97 | 421 | 183 |
EBITDA margin
5.0%
This company
15.8%
Market median
-68% vs market
20202024
Equity ratio
65.2%
This company
38.2%
Market median
+71% vs market
20202024
Return on equity
36.8%
This company
18.4%
Market median
+100% vs market
20202024
Net profit margin
3.9%
This company
8.1%
Market median
-52% vs market
20202024
Asset turnover
6.08×
This company
1.12×
Market median
+443% vs market
20202024
Debt / equity
0.53×
This company
0.62×
Market median
+15% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-02-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
AK Deputy Chief Executive Officer | Deputy Chief Executive Officer | 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Chairman | 2022 | |
| Board of Directors | 2022 | |
| Board of Directors | 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Self Deception AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Andreas Kennedy Clark | Deputy Chief Executive Officer | 0 companies |
| Erik Ingels Graham | Chairman | 0 companies |
| Ronny Westphal | Board of Directors | 0 companies |
| Patrik Kjell Gustav Carlberg Hallgren | Board of Directors | 0 companies |