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ABActiveOrg 5592552144Terassvägen 9Other non-specialised retail sale · NACE 4712Est. 20201 employees
Revenue 2024
SEK 1,8M
-35% vs 2023
EBITDA margin
-14.0%
+72% vs 2023
Equity ratio
2.6%
Financial strength
Net profit 2024
SEK -244K
+72% vs 2023
| Revenue | SEK 1,8M | -35% |
| EBITDA | SEK -247K | +72% |
| Net profit | SEK -244K | +72% |
| Total assets | SEK 1,9M | -29% |
| Equity | SEK 50K | -74% |
| Employees | 1 | — |
Legal name
The Straw AB
Org number
5592552144
Legal form
Aktiebolag
NACE code
4712 · Other non-specialised retail sale
Founded
8 maj 2020
Share capital
SEK 25 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget ska bedriva verksamhet inom design och inredning, tillverkning och inköp av inredningsprodukter och lifestyle samt därmed förenliga verksamheter.
Address
Terassvägen 9
Email
ellen@thestraw.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 376 | 2 174 | 2 685 | 2 709 | 1 766 |
| Staff expenses | — | — | — | — | — |
| EBITDA | 2 | 201 | −2 | −880 | −247 |
| Depreciation & amort. | −0 | −0 | −0 | −0 | −0 |
| EBIT | 2 | 201 | −2 | −880 | −247 |
| Net financials | — | — | — | −1 | 2 |
| Profit before tax | 3 | 201 | −2 | −880 | −244 |
| Tax | −2 | −43 | −0 | −0 | −0 |
| Net profit | 1 | 158 | −2 | −880 | −244 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 1 298 | 1 177 | 2 154 | 2 657 | 1 889 |
| Equity | 418 | 576 | 574 | 194 | 50 |
| Long-term debt | 822 | 420 | 413 | 414 | 414 |
| Short-term debt | 58 | 181 | 1 167 | 2 049 | 1 425 |
| Total debt | 880 | 601 | 1 580 | 2 463 | 1 839 |
EBITDA margin
-14.0%
This company
15.8%
Market median
-189% vs market
20202024
Equity ratio
2.6%
This company
38.2%
Market median
-93% vs market
20202024
Return on equity
-488.0%
This company
18.4%
Market median
-2752% vs market
20202024
Net profit margin
-13.8%
This company
8.1%
Market median
-270% vs market
20202024
Asset turnover
0.93×
This company
1.12×
Market median
+17% vs market
20202024
Debt / equity
36.78×
This company
0.62×
Market median
-5832% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-05-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
EW Chief Executive Officer | Chief Executive Officer | 2022 |
BC Chief Auditor | Chief Auditor | 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Deputy Board Member | 2022 | |
| Former (1) | ||
| Chairman | 2022 – 2025 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of The Straw AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Ellen Westöö | Chief Executive Officer | 0 companies |
| Bo Christer Eriksson | Chief Auditor | 0 companies |
| Caroline Maria Denise Höljer | Chairman | 0 companies |
| Henrik Jan Andreas Westöö | Deputy Board Member | 0 companies |