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ABActiveOrg 5592673692Välanvägen 57Other non-specialised retail sale · NACE 4712Est. 20201 employees
Revenue 2025
SEK 232K
-42% vs 2024
EBITDA margin
-32.5%
-154% vs 2024
Equity ratio
35.6%
Financial strength
Net profit 2025
SEK -72K
-201% vs 2024
| Revenue | SEK 232K | -42% |
| EBITDA | SEK -75K | -154% |
| Net profit | SEK -72K | -201% |
| Total assets | SEK 71K | -65% |
| Equity | SEK 25K | -78% |
| Employees | 1 | — |
Legal name
Smile by MOA AB
Org number
5592673692
Legal form
Aktiebolag
NACE code
4712 · Other non-specialised retail sale
Founded
18 augusti 2020
Share capital
SEK 25 000
Employees
1 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-06-30
Financial year
January – December
Signatory rights
Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget skall bedriva försäljning av skönhetsprodukter och kläder. Äga och förvalta fast och lös egendom samt bedriva konsultverksamhet inom konceptutveckling, marknadsföring, e- handel, IT samt förenlig verksamhet.
Address
Välanvägen 57
Email
heurlin@live.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 26 | 48 | 292 | 400 | 232 |
| Staff expenses | — | — | −38 | −160 | −174 |
| EBITDA | −12 | −33 | 89 | 139 | −75 |
| Depreciation & amort. | −0 | −1 | −7 | −18 | −21 |
| EBIT | −12 | −34 | 82 | 121 | −96 |
| Net financials | — | −1 | −2 | −2 | −5 |
| Profit before tax | −12 | −34 | 80 | 90 | −72 |
| Tax | −0 | −0 | −12 | −19 | — |
| Net profit | −12 | −34 | 69 | 71 | −72 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 20 | 74 | 71 | 206 | 71 |
| Equity | 13 | 15 | 47 | 118 | 25 |
| Long-term debt | 0 | 12 | 0 | — | — |
| Short-term debt | 7 | 47 | 24 | 58 | 46 |
| Total debt | 7 | 59 | 24 | 58 | 46 |
EBITDA margin
-32.5%
This company
15.8%
Market median
-306% vs market
20212025
Equity ratio
35.6%
This company
38.2%
Market median
+7% vs market
20212025
Return on equity
-280.8%
This company
18.4%
Market median
-1626% vs market
20212025
Net profit margin
-30.9%
This company
8.1%
Market median
-481% vs market
20212025
Asset turnover
3.24×
This company
1.12×
Market median
+189% vs market
20212025
Debt / equity
1.81×
This company
0.62×
Market median
-192% vs market
20212025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-07-01 – 2025-06-30
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-07-01 – 2024-06-30
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-07-01 – 2023-06-30
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-07-01 – 2022-06-30
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-08-01 – 2021-06-30
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
EI Chief Executive Officer | Chief Executive Officer | 2022 |
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
| Deputy Board Member | 2022 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Smile by MOA AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Elias Ivan Heurlin | Chief Executive Officer | 0 companies |
| Ivan Patrik Heurlin | Deputy Board Member | 0 companies |