| Revenue | SEK 28,4M | -5% |
| EBITDA | SEK 4,8M | -32% |
| Net profit | SEK 3M | -29% |
| Total assets | SEK 13,1M | -18% |
| Equity | SEK 3,7M | -21% |
| Employees | 17 | — |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 18 963 | 25 032 | 29 005 | 30 070 | 28 430 |
| Staff expenses | — | −8 856 | −11 544 | −12 192 | −12 512 |
| EBITDA | 4 606 | 9 253 | 8 038 | 7 049 | 4 798 |
| Depreciation & amort. | −186 | −218 | −939 | −997 | −903 |
| EBIT | 4 420 | 9 034 | 7 099 | 6 052 | 3 895 |
| Net financials | −18 | 41 | 58 | −61 | −147 |
| Profit before tax | 4 403 | 9 076 | 6 367 | 5 391 | 3 748 |
| Tax | −961 | −1 889 | −1 330 | −1 187 | −747 |
| Net profit | 3 442 | 7 186 | 5 037 | 4 205 | 3 001 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 7 449 | 14 502 | 15 714 | 16 031 | 13 135 |
| Equity | 3 467 | 7 213 | 5 150 | 4 655 | 3 656 |
| Long-term debt | 15 | 19 | 420 | 2 410 | 2 552 |
| Short-term debt | 3 966 | 7 268 | 10 110 | 8 936 | 6 921 |
| Total debt | 3 981 | 7 287 | 10 531 | 11 346 | 9 474 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
LM | Audit | 2022 | — | — |
SM External Signatory | External Signatory | 2024 | — | — |
CE Chief Executive Officer | Chief Executive Officer | 2022 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2022 | — | — | |
| Deputy Board Member | 2021 | — | — | |
| Deputy Board Member | 2021 | — | — | |
| Chairman | 2022 | — | — | |
| Board of Directors | 2022 | — | — | |
| Board of Directors | 2021 | — | — | |
| Deputy Board Member | 2021 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Lifestyle Media Partner Sverige AB | Company | 91.0% | 91.0% | 2025 |
| Person | Role here | Other companies |
|---|---|---|
| Lars Martin Daniel Dagermark | Audit | 0 companies |
| Sara Magdalena Aggeklint | External Signatory | 0 companies |
| Christian Erik Knutsen | Chief Executive Officer | 0 companies |
| Per Rickard Kristofer Åsbäcken | Board of Directors | 0 companies |
| Nils Henrik Kristoffer Svensson | Deputy Board Member | 0 companies |
| Lina Anna Elisabeth Nordström | Deputy Board Member | 0 companies |
| Carl Christian Tommy Iwarsson | Chairman | 0 companies |
| Morgan Olof Alexander Nilsson | Board of Directors | 0 companies |
| Nina Marika Wodzinski | Board of Directors | 0 companies |
| Henrik Daniel Karlsson | Deputy Board Member | 0 companies |