| Revenue | SEK 4,4M | +85% |
| EBITDA | SEK -2,3M | +14% |
| Net profit | SEK 1M | +129% |
| Total assets | SEK 23,7M | +66% |
| Equity | SEK 5,9M | +573% |
| Employees | 0 | — |
| Item | 2021 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 0 | 0 | 0 | 2 406 | 4 445 |
| Staff expenses | — | −0 | — | −261 | −1 616 |
| EBITDA | −310 | −0 | −655 | −2 663 | −2 292 |
| Depreciation & amort. | −0 | −0 | −3 | −499 | −602 |
| EBIT | −310 | −0 | −658 | −3 162 | −2 894 |
| Net financials | — | 0 | — | −401 | −472 |
| Profit before tax | −310 | −0 | −658 | −3 563 | 1 022 |
| Tax | −0 | −0 | −0 | — | — |
| Net profit | −310 | −0 | −658 | −3 563 | 1 022 |
| Item | 2021 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 5 233 | 0 | 5 487 | 14 251 | 23 705 |
| Equity | 5 097 | 5 097 | 4 439 | 876 | 5 898 |
| Long-term debt | 0 | 0 | 505 | 11 861 | 15 333 |
| Short-term debt | 136 | 136 | 542 | 1 514 | 2 474 |
| Total debt | 136 | 136 | 1 047 | 13 375 | 17 807 |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
LM Chief Executive Officer | Chief Executive Officer | 2022 | — | — |
PG Audit | Audit | 2022 | — | — |
CF Audit | Audit | 2022 | — | — |
CH Chief Executive Officer | Chief Executive Officer | 2022 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2022 | — | — | |
| Chairman | 2022 | — | — | |
| Deputy Board Member | 2022 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Etail Advice AB | Company | 100.0% | 100.0% | 2023 |
| Person | Role here | Other companies |
|---|---|---|
| Linn Maria Helena Bödmar | Chief Executive Officer | 0 companies |
| Per Göran Eriksson | Audit | 0 companies |
| Carl-Walter Fox | Audit | 0 companies |
| Carl Hans Christian Erlandsson | Chief Executive Officer | 0 companies |
| Lise-Lotte Erlandsson | Board of Directors | 0 companies |
| Jörgen Bödmar | Chairman | 0 companies |
| Monica Helena Ekstrand Bödmar | Deputy Board Member | 0 companies |