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ABActiveOrg 5593705428Kockgatan 27 AWholesale of perfume and cosmetics · NACE 4645Est. 20220 employees
Revenue 2024
SEK 46K
+204% vs 2023
EBITDA margin
5.1%
+189% vs 2023
Equity ratio
26.9%
Financial strength
Net profit 2024
SEK 2K
+191% vs 2023
| Revenue | SEK 46K | +204% |
| EBITDA | SEK 2K | +189% |
| Net profit | SEK 2K | +191% |
| Total assets | SEK 98K | +16% |
| Equity | SEK 26K | +10% |
| Employees | 0 | — |
Legal name
Honest Al & Co. AB
Org number
5593705428
Legal form
Aktiebolag
NACE code
4645 · Wholesale of perfume and cosmetics
Founded
15 mars 2022
Share capital
SEK 25 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas i förening av Grasmyr, Jorunn Roos Mocika, Pernilla Sofie Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Grossistförsäljning och marknadsföring av egna märkesvaror inom hår och skönhetsvård.
Address
Kockgatan 27 A
Email
jorunn@anordinaryday.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2022 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Revenue | 4 | 4 | 15 | 46 |
| Staff expenses | — | −0 | — | — |
| EBITDA | 2 | 2 | −3 | 2 |
| Depreciation & amort. | −0 | −0 | — | — |
| EBIT | 2 | 2 | −3 | 2 |
| Net financials | — | 0 | −0 | 0 |
| Profit before tax | 2 | 2 | −3 | 2 |
| Tax | −0 | −0 | — | — |
| Net profit | 2 | 2 | −3 | 2 |
| Item | 2022 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total assets | 27 | 27 | 85 | 98 |
| Equity | 27 | 27 | 24 | 26 |
| Long-term debt | 0 | 0 | — | — |
| Short-term debt | 0 | 0 | 61 | 72 |
| Total debt | — | 0 | 61 | 72 |
EBITDA margin
5.1%
This company
15.8%
Market median
-68% vs market
20222024
Equity ratio
26.9%
This company
38.2%
Market median
-30% vs market
20222024
Return on equity
9.1%
This company
18.4%
Market median
-51% vs market
20222024
Net profit margin
5.3%
This company
8.1%
Market median
-35% vs market
20222024
Asset turnover
0.47×
This company
1.12×
Market median
-58% vs market
20222024
Debt / equity
2.72×
This company
0.62×
Market median
-339% vs market
20222024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-03-15 – 2022-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-03-01 – 2022-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
PS Chief Executive Officer | Chief Executive Officer | 2026 |
| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
| Chairman | 2026 | |
| Board of Directors | 2022 | |
| Deputy Board Member | 2026 | |
No shareholder data available.
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Honest Al & Co. AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Pernilla Sofie Roos Mocika | Chief Executive Officer | 0 companies |
| Jorunn Grasmyr | Chairman | 0 companies |
| Alain Mocika | Board of Directors | 0 companies |
| Thomas Flinn | Deputy Board Member | 0 companies |