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ABActiveOrg 5594004060Sveavägen 20Activities of advertising agencies · NACE 7311Est. 20225-9 employees
Revenue 2024
SEK 4M
+239% vs 2023
EBITDA margin
-9.6%
+39% vs 2023
Equity ratio
1.5%
Financial strength
Net profit 2024
SEK -510K
+28% vs 2023
| Revenue | SEK 4M | +239% |
| EBITDA | SEK -386K | +39% |
| Net profit | SEK -510K | +28% |
| Total assets | SEK 2M | +93% |
| Equity | SEK 30K | -24% |
| Employees | — | — |
Legal name
Play X AB
Org number
5594004060
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
7 oktober 2022
Share capital
SEK 25 000
Employees
5-9
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolaget skall bedriva marknadsföringsrådgivning, annonsförsäljning samt äga och förvalta fast och lös egendom och därmed förenlig verksamhet.
Address
Sveavägen 20
Email
info@playx.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2023 | 2024 |
|---|---|---|
| Revenue | 1 183 | 4 010 |
| Staff expenses | — | −2 194 |
| EBITDA | −638 | −386 |
| Depreciation & amort. | −67 | −119 |
| EBIT | −705 | −506 |
| Net financials | 1 | −4 |
| Profit before tax | −705 | −510 |
| Tax | −0 | — |
| Net profit | −705 | −510 |
| Item | 2023 | 2024 |
|---|---|---|
| Total assets | 1 050 | 2 023 |
| Equity | 40 | 30 |
| Long-term debt | 649 | 896 |
| Short-term debt | 361 | 1 097 |
| Total debt | 1 010 | 1 993 |
EBITDA margin
-9.6%
This company
15.8%
Market median
-161% vs market
20232024
Equity ratio
1.5%
This company
38.2%
Market median
-96% vs market
20232024
Return on equity
-1687.6%
This company
18.4%
Market median
-9272% vs market
20232024
Net profit margin
-12.7%
This company
8.1%
Market median
-257% vs market
20232024
Asset turnover
1.98×
This company
1.12×
Market median
+77% vs market
20232024
Debt / equity
65.96×
This company
0.62×
Market median
-10539% vs market
20232024
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
AP Chief Executive Officer | Chief Executive Officer | 2025 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Deputy Board Member | 2023 | |
| Chairman | 2025 | |
| Former (2) | ||
| Chairman | 2022 – 2023 | |
| Chairman | 2022 – 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 51% | 51% | 2025 | |
| Company | 100% | 100% | 2024 |
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Nykvist Chemicals AB
Play X AB Board members of Play X AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Armin Parsi | Chief Executive Officer | 0 companies |
| Mohamoud Yussuf Ahmed | Chairman | 0 companies |
| Erik Aoun | Chairman | 0 companies |
| Mats Erik Joakim Nykvist | Deputy Board Member | 0 companies |
| Christopher Sjunne Erik Nykvist | Chairman | 0 companies |