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PLAYALIVE A/S
A/S
Active
Advertising protection
CVR 31279429
C.F. Tietgens Boulevard 32C, 5220
Odense SØ
Manufacture of sports goods
·
NACE 3230
Est. 2008 · 18 years old
4 employees
www.playalive.dk
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Denmark
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Manufacture of sports goods
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PLAYALIVE A/S
Overview
Financials
People & ownership
Related companies
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (2)
HM
Helle Maria Landtved
Management
Management
2025
JB
Jan Bendix
Founder
Founder
2008
Former (1)
CR
Claus Raaen Thomsen
Management
Management
2008 – 2025
Board of directors
Non-executive oversight
Name
Role
Member since
Current (2)
PE
Peter Elkjær-Larsen
Chairman
Chairman
2024
HU
Henrik Ugilt Ege Christensen
Board of Directors
Board of Directors
2024
Former (5)
CB
Christian Bjerre Bojsen
Board of Directors
Board of Directors
2008 – 2014
LS
Lene Stengade
Board of Directors
Board of Directors
2018 – 2019
MB
Morten Bitsch Janik
Board of Directors
Board of Directors
2014 – 2018
JE
Jørn Eskildsen
Board of Directors
Board of Directors
2013 – 2024
LK
Lau Kofoed Kierstein
Board of Directors
Board of Directors
2019 – 2024
Shareholders
As of last annual report
Shareholder
Type
Ownership
Votes
Since
KOMPAN A/S
Company
50–66.65%
50–66.65%
2024
BT HOLDING VEJLE ApS
Company
15–19.99%
15–19.99%
2024
LK DEVELOPMENT AF 2006 ApS
Company
15–19.99%
15–19.99%
2024
Styrelsen for Forskning og Uddannelse
Company
25–33.32%
25–33.32%
2013
JAN BENDIX A/S
Company
15–19.99%
15–19.99%
2013
Uddannelses- og Forskningsstyrelsen
Company
20–24.99%
20–24.99%
2017
PBI HOLDING A/S
Company
20–24.99%
20–24.99%
2013
BOREAN INNOVATION A/S
Company
5–9.99%
5–9.99%
2017
Ole Højland Clausen
Individual
10–14.99%
10–14.99%
2019
Niels Julskjær
Individual
15–19.99%
15–19.99%
2019
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on PLAYALIVE A/S
Overview →
Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
Related companies →
Corporate hierarchy, parent and subsidiary network