Riskpilot← Back to searchSign inGet full accessOptimizely ApS
APSActiveCVR 32761747Lautrupsgade 11Other content distribution activities · NACE 6039Est. 20095 employees
Revenue 2024
DKK 6,2M
+7% vs 2023
EBITDA margin
-2.3%
-127% vs 2023
Equity ratio
10.0%
Financial strength
Net profit 2024
DKK -177K
-143% vs 2023
| Revenue | DKK 6,2M | +7% |
| EBITDA | DKK -142K | -127% |
| Net profit | DKK -177K | -143% |
| Total assets | DKK 900K | -71% |
| Equity | DKK 90K | -88% |
| Employees | 5 | — |
Legal name
Optimizely ApS
CVR number
32761747
Legal form
Anpartsselskab
NACE code
6039 · Other content distribution activities
Founded
14. december 2009
Share capital
DKK 125.000
Employees
5 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af et bestyrelsesmedlem i forening med en direktør.
Company purpose
Selskabets formål er udvikling, drift, salg og support af software, herunder levering af denne software som software-as-a-service (på dansk, software som en service) og platform-as-a-service (på dansk, webplatform som en service), og dermed beslægtet virksomhed.
Address
Lautrupsgade 11
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 2.905 | 4.974 | 6.892 | 6.215 | 5.629 | 6.437 | 6.563 | 5.834 | 3.546 | 2.853 | 5.029 | 5.775 | 6.197 |
| Staff expenses | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -3.213 | -2.661 | -5.037 | -5.238 | -5.878 |
| EBITDA | -79 | 389 | 493 | 444 | 352 | 408 | 0 | 342 | 333 | 192 | -23 | 533 | -142 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 | -0 |
| EBIT | -79 | 389 | 493 | 444 | 352 | 408 | 0 | 342 | 333 | 192 | -23 | 533 | -142 |
| Net financials | -82 | -64 | -42 | -37 | -33 | -22 | -5 | 7 | 3 | -1 | -314 | 1 | -121 |
| Profit before tax | -161 | 325 | 451 | 407 | 319 | 386 | 395 | 348 | 336 | 191 | -336 | 534 | -263 |
| Tax | -0 | -0 | -0 | -251 | 78 | 88 | 94 | 83 | 74 | 43 | -72 | 125 | -86 |
| Net profit | -161 | 325 | 451 | 657 | 241 | 298 | 300 | 265 | 262 | 148 | -264 | 409 | -177 |
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 611 | 774 | 880 | 929 | 758 | 747 | 924 | 926 | 1.227 | 883 | 1.129 | 3.117 | 900 |
| Equity | -2.330 | -2.004 | -1.553 | -896 | -655 | -357 | -56 | 208 | 470 | 619 | 354 | 763 | 90 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 2.941 | 2.778 | 2.433 | 1.825 | 1.413 | 1.104 | 981 | 718 | 757 | 222 | 775 | 2.354 | 810 |
| Total debt | 2.941 | 2.778 | 2.433 | 1.825 | 1.413 | 1.104 | 981 | 718 | 757 | 222 | 775 | 2.354 | 810 |
EBITDA margin
-2.3%
This company
15.8%
Market median
-115% vs market
20122024
Equity ratio
10.0%
This company
38.2%
Market median
-74% vs market
20122024
Return on equity
-196.0%
This company
18.4%
Market median
-1165% vs market
20122024
Net profit margin
-2.9%
This company
8.1%
Market median
-136% vs market
20122024
Asset turnover
6.88×
This company
1.12×
Market median
+514% vs market
20122024
Debt / equity
8.96×
This company
0.62×
Market median
-1345% vs market
20122024
- Annual report 2024Filed via CVR / Virk · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via CVR / Virk · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via CVR / Virk · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via CVR / Virk · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via CVR / Virk · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via CVR / Virk · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via CVR / Virk · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via CVR / Virk · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-12-31
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2013-01-01 – 2013-12-31
- Annual report 2012Filed via CVR / Virk · Period 2012-01-01 – 2012-12-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
MJ Management | Management | 2011 | — | — |
UM Chief Executive Officer | Chief Executive Officer | 2011 | — | — |
MA Chief Executive Officer | Chief Executive Officer | 2019 | — | — |
GW Chief Executive Officer | Chief Executive Officer | 2011 | — | — |
MD Chief Executive Officer | Chief Executive Officer | 2015 | — | — |
EG Founder | Founder | 2009 | — | — |
KP Management | Management | 2009 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Board of Directors | 2017 | — | — | |
| Board of Directors | 2022 | — | — | |
| Chairman | 2015 | — | — | |
| Board of Directors | 2015 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Individual | 100.0% | 100.0% | 2023 | |
| Individual | 100.0% | 100.0% | 2009 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
No registered parent or subsidiaries
Board members of Optimizely ApS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Michael Johannes Kølle | Management | 0 companies |
| Ulf Martin Henricson | Chief Executive Officer | 0 companies |
| Myles Anthony Johnson | Chief Executive Officer | 0 companies |
| Gustav Wilhelm Lagercrantz | Chief Executive Officer | 0 companies |
| Mark Duffell | Chief Executive Officer | 0 companies |
| EPISERVER GROUP AB | Founder | 0 companies |
| Klas Peter Larsson | Management | 0 companies |
| Peter Pak-Shum Yeung | Board of Directors | 0 companies |
| Christopher John Joshua Bayliss | Board of Directors | 0 companies |
| John Brims | Chairman | 0 companies |
| Roger Blanchette | Board of Directors | 0 companies |