Riskpilot← Back to searchSign inGet full accessPUREPLAY AS
ASActiveOrg 922926905Gudrun Moestuens Vei 18, 1482 NittedalRetail sale of sporting equipment · NACE 4763Est. 20192 employees
Revenue 2025
NOK 12,6M
+10% vs 2024
EBITDA margin
5.7%
-2% vs 2024
Equity ratio
44.3%
Financial strength
Net profit 2025
NOK 104K
-30% vs 2024
| Revenue | NOK 12,6M | +10% |
| EBITDA | NOK 717K | -2% |
| Net profit | NOK 104K | -30% |
| Total assets | NOK 5,6M | +24% |
| Equity | NOK 2,5M | +4% |
| Employees | 2 | — |
Legal name
PUREPLAY AS
Org number
922926905
Legal form
Aksjeselskap
NACE code
4763 · Retail sale of sporting equipment
Founded
8. juli 2019
Share capital
NOK 30 000
Employees
2 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Company purpose
Salg av sportsutstyr og tjenester.
Address
Gudrun Moestuens Vei 18, 1482 Nittedal
Phone
+4740210030
Email
post@pureplay.no
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | 8 706 | 9 421 | 12 586 | 11 517 | 12 640 |
| Staff expenses | −1 262 | −1 610 | −2 431 | −2 224 | −2 322 |
| EBITDA | 987 | 1 066 | 1 138 | 729 | 717 |
| Depreciation & amort. | −0 | −11 | −307 | −476 | −483 |
| EBIT | 987 | 1 055 | 831 | 253 | 234 |
| Net financials | −38 | −28 | −95 | −63 | −101 |
| Profit before tax | 949 | 1 027 | 736 | 190 | 133 |
| Tax | 209 | 226 | 166 | 43 | 29 |
| Net profit | 740 | 801 | 570 | 147 | 104 |
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Total assets | 3 006 | 4 990 | 3 941 | 4 507 | 5 584 |
| Equity | 1 052 | 1 854 | 2 224 | 2 371 | 2 475 |
| Long-term debt | 4 | 2 | 40 | 21 | 0 |
| Short-term debt | 1 949 | 3 135 | 1 677 | 2 114 | 3 109 |
| Total debt | 1 954 | 3 136 | 1 717 | 2 135 | 3 109 |
EBITDA margin
5.7%
This company
15.8%
Market median
-64% vs market
20212025
Equity ratio
44.3%
This company
38.2%
Market median
+16% vs market
20212025
Return on equity
4.2%
This company
18.4%
Market median
-77% vs market
20212025
Net profit margin
0.8%
This company
8.1%
Market median
-90% vs market
20212025
Asset turnover
2.26×
This company
1.12×
Market median
+102% vs market
20212025
Debt / equity
1.26×
This company
0.62×
Market median
-103% vs market
20212025
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
TS Chief Executive Officer | Chief Executive Officer | 2019 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Board of Directors | 2019 | |
| Chairman | 2019 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 2022 |
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Ingebrigtsli Holding As
PUREPLAY AS Board members of PUREPLAY AS also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Tommy Skjønsholt | Chief Executive Officer | 0 companies |
| Jorunn Tupsjøen Ingebrigtsli | Board of Directors | 0 companies |
| Jan Magnar Ingebrigtsli | Chairman | 0 companies |