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Pureplay AS
AS
Active
Org 922926905
Gudrun Moestuens Vei 18, 1482
Nittedal
Retail sale of sporting equipment
·
NACE 4763
Est. 2019 · 7 years old
2 employees
Monitor
Share
Norway
/
Companies
/
Retail sale of sporting equipment
/
Pureplay AS
Overview
Financials
People & ownership
Related companies
Loading company…
Financials
Revenue
NOK millions
16M
12M
8M
4M
0M
2021: 9M
9M
2021
2022: 9M (0% vs 2021)
9M
0%
2022
2023: 13M (+44% vs 2022)
13M
+44%
2023
2024: 12M (-8% vs 2023)
12M
-8%
2024
2025: 13M (+8% vs 2024)
13M
+8%
2025
EBITDA
NOK millions
1M
1M
1M
0M
0M
2021: 1M
1M
2021
2022: 1M (0% vs 2021)
1M
0%
2022
2023: 1M (0% vs 2022)
1M
0%
2023
2024: 1M (0% vs 2023)
1M
0%
2024
2025: 1M (0% vs 2024)
1M
0%
2025
Income statement
NOK thousands
Item
2025
2024
2023
2022
2021
Revenue
12 640
11 517
12 586
9 421
8 706
Staff expenses
−2 322
−2 224
−2 431
−1 610
−1 262
EBITDA
717
729
1 138
1 066
987
Depreciation & amort.
−483
−476
−307
−11
−0
EBIT
234
253
831
1 055
987
Net financials
−101
−63
−95
−28
−38
Profit before tax
133
190
736
1 027
949
Tax
29
43
166
226
209
Net profit
104
147
570
801
740
Balance sheet
NOK thousands
Item
2025
2024
2023
2022
2021
Total assets
5 584
4 507
3 941
4 990
3 006
Equity
2 475
2 371
2 224
1 854
1 052
Long-term debt
0
21
40
2
4
Short-term debt
3 109
2 114
1 677
3 135
1 949
Total debt
3 109
2 135
1 717
3 136
1 954
Financial ratios
5-year trend
EBITDA margin
5,7 %
This company
15,8 %
Market median
This company
Market median
64% below market
2021
2025
Equity ratio
44,3 %
This company
38,2 %
Market median
This company
Market median
16% above market
2021
2025
Return on equity
4,2 %
This company
18,4 %
Market median
This company
Market median
77% below market
2021
2025
Net profit margin
0,8 %
This company
8,1 %
Market median
This company
Market median
90% below market
2021
2025
Asset turnover
2,26×
This company
1,12×
Market median
This company
Market median
102% above market
2021
2025
Debt / equity
1,26×
This company
0,62×
Market median
This company
Market median
103% above market
2021
2025
Annual reports & filings
Annual report 2025
Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
View
PDF
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
View
PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
View
PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
View
PDF
Annual report 2021
Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
View
PDF
More on Pureplay AS
Overview →
Headline figures, risk assessment and company summary
People & ownership →
Management, board and shareholder breakdown
Related companies →
Corporate hierarchy, parent and subsidiary network
