Riskpilot← Back to searchSign inGet full accessPontus Frithiof Brands AB
ABActiveOrg 5565965240StockholmAll other professional, scientific and technical activities n.e.c. · NACE 7499Est. 20000 employees
Revenue 2024
SEK 7,2M
+72% vs 2023
EBITDA margin
30.1%
+17% vs 2023
Equity ratio
9.7%
Financial strength
Net profit 2024
SEK -364K
-656% vs 2023
| Revenue | SEK 7,2M | +72% |
| EBITDA | SEK 2,2M | +17% |
| Net profit | SEK -364K | -656% |
| Total assets | SEK 6,3M | +1% |
| Equity | SEK 614K | -37% |
| Employees | 0 | — |
Legal name
Pontus Frithiof Brands AB
Org number
5565965240
Legal form
Aktiebolag
NACE code
7499 · All other professional, scientific and technical activities n.e.c.
Founded
13 september 2000
Share capital
SEK 100 000
Employees
0
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas ensam av Frithiof, Pontus Johan Fredrik Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget ska bedriva marknadsföring, försäljning och förvaltning av egna varumärken samt därmed förenlig verksamhet. Även förvaltning av minnesfond med syfte att dela ut stipendium årligen.
Address
Stockholm
Phone
+46707395620
Email
faktura@pontusfrithiof.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | 1 858 | 2 602 | 3 742 | 4 196 | 7 229 |
| Staff expenses | — | — | — | 10 | −5 |
| EBITDA | 284 | 1 104 | 2 136 | 1 860 | 2 177 |
| Depreciation & amort. | −0 | −0 | −0 | −10 | −20 |
| EBIT | 284 | 1 104 | 2 136 | 1 849 | 2 157 |
| Net financials | −85 | −64 | −21 | −5 | −2 |
| Profit before tax | 200 | 40 | 65 | 44 | −345 |
| Tax | −73 | −39 | −39 | −92 | −19 |
| Net profit | 127 | 1 | 26 | −48 | −364 |
| Item | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Total assets | 4 474 | 4 357 | 5 534 | 6 253 | 6 337 |
| Equity | 1 199 | 1 200 | 1 026 | 978 | 614 |
| Long-term debt | 1 200 | 333 | 0 | — | — |
| Short-term debt | 2 075 | 2 823 | 4 507 | 5 275 | 5 724 |
| Total debt | 3 275 | 3 156 | 4 507 | 5 275 | 5 724 |
EBITDA margin
30.1%
This company
15.8%
Market median
+91% vs market
20202024
Equity ratio
9.7%
This company
38.2%
Market median
-75% vs market
20202024
Return on equity
-59.4%
This company
18.4%
Market median
-423% vs market
20202024
Net profit margin
-5.0%
This company
8.1%
Market median
-162% vs market
20202024
Asset turnover
1.14×
This company
1.12×
Market median
+2% vs market
20202024
Debt / equity
9.33×
This company
0.62×
Market median
-1405% vs market
20202024
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
CF Chief Auditor | Chief Auditor | 2021 |
ML Chief Executive Officer | Chief Executive Officer | 2025 |
| Former (2) | ||
PJ Chief Executive Officer | Chief Executive Officer | 2021 – 2021 |
MC Chief Executive Officer | Chief Executive Officer | 2022 – 2025 |
| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
| Chairman | 2021 | |
| Board of Directors | 2022 | |
| Former (2) | ||
| Deputy Board Member | 2022 – 2024 | |
| Board of Directors | 2021 – 2022 | |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Pontus Group AB
Pontus Frithiof Brands AB Board members of Pontus Frithiof Brands AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Carl Fredrik Niring | Chief Auditor | 0 companies |
| Mattias Love Johan Erik Ekström | Chief Executive Officer | 0 companies |
| Paul Jimmy Ingemar Andersson Luneng | Chief Executive Officer | 0 companies |
| Marcus Carl Axel Ekman | Chief Executive Officer | 0 companies |
| Carl Fredrik Önrup | Deputy Board Member | 0 companies |
| Pontus Johan Fredrik Frithiof | Chairman | 0 companies |
| Mario Enrico Moroni | Board of Directors | 0 companies |
| Rickard Zetterberg | Board of Directors | 0 companies |