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Pontus Frithiof Brands AB
AB
Active
Org 5565965240
Stockholm
All other professional, scientific and technical activities n.e.c.
·
NACE 7499
Est. 2000 · 25 years old
0 employees
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All other professional, scientific and technical activities n.e.c.
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Pontus Frithiof Brands AB
Overview
Financials
People & ownership
Related companies
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (2)
CF
Carl Fredrik Niring
Chief Auditor
Chief Auditor
2021
ML
Mattias Love Johan Erik Ekström
Chief Executive Officer
Chief Executive Officer
2025
Former (3)
ME
Mario Enrico Moroni
Chief Executive Officer
Chief Executive Officer
2021 – 2022
PJ
Paul Jimmy Ingemar Andersson Luneng
Chief Executive Officer
Chief Executive Officer
2021 – 2021
MC
Marcus Carl Axel Ekman
Chief Executive Officer
Chief Executive Officer
Board of directors
Non-executive oversight
Name
Role
Member since
Current (3)
PJ
Pontus Johan Fredrik Frithiof
Chairman
Chairman
2021
ME
Mario Enrico Moroni
Board of Directors
Board of Directors
2022
ML
Mattias Love Johan Erik Ekström
Board of Directors
Board of Directors
2025
Former (3)
CF
Carl Fredrik Önrup
Deputy Board Member
Deputy Board Member
2022 – 2024
RZ
Rickard Zetterberg
Board of Directors
Board of Directors
2021 – 2022
MC
Marcus Carl Axel Ekman
Shareholders
As of last annual report
Fridahl Förvaltning AB — 100%
100%
Shareholder
Type
Ownership
Votes
Since
Fridahl Förvaltning AB
Company
100%
100%
0001
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on Pontus Frithiof Brands AB
Overview →
Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
Related companies →
Corporate hierarchy, parent and subsidiary network
2022 – 2025
Board of Directors
Board of Directors
2022 – 2025