Riskpilot← Back to searchSign inGet full accessNew Normal AB
ABActiveOrg 5566653092Götgatan 36Activities of advertising agencies · NACE 7311Est. 200412 employees
Revenue 2025
SEK 19,4M
+1% vs 2024
EBITDA margin
0.5%
+10% vs 2024
Equity ratio
14.0%
Financial strength
Net profit 2025
SEK 300K
+4706% vs 2024
| Revenue | SEK 19,4M | +1% |
| EBITDA | SEK 92K | +10% |
| Net profit | SEK 300K | +4706% |
| Total assets | SEK 3,2M | -12% |
| Equity | SEK 448K | +203% |
| Employees | 12 | — |
Legal name
New Normal AB
Org number
5566653092
Legal form
Aktiebolag
NACE code
7311 · Activities of advertising agencies
Founded
25 augusti 2004
Share capital
SEK 100 000
Employees
12 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-08-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamöterna
Company purpose
Bolaget skall bedriva konsultverksamhet och konceptutveckling inom varumärken, marknadsförig, reklam, kommunikatio och PR samt grafisk formgivning och kommunikationsdesign. Bolaget ska även bedriva värdepappershandel och därmed förenlig verksamhet.
Address
Götgatan 36
Phone
+468238200
Email
hej@newnormal.se
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | — | 20 094 | 33 125 | 26 365 | 40 200 | 25 731 | 19 651 | 19 144 | 19 375 |
| Staff expenses | — | — | — | — | — | — | −12 307 | −11 064 | −10 022 | −9 706 |
| EBITDA | 2 066 | 1 112 | 230 | 4 046 | 1 476 | 516 | −221 | −415 | 84 | 92 |
| Depreciation & amort. | −26 | −6 | −13 | −18 | −43 | −64 | −103 | −69 | −46 | −35 |
| EBIT | 2 040 | 1 106 | 217 | 4 028 | 1 433 | 452 | −325 | −484 | 37 | 57 |
| Net financials | −9 | −6 | −7 | −10 | −6 | −5 | −3 | 7 | 12 | −12 |
| Profit before tax | 2 050 | 1 106 | 210 | 3 365 | 1 077 | 447 | −253 | −194 | 59 | 426 |
| Tax | −523 | −299 | −101 | −791 | −272 | −129 | — | −0 | −53 | −127 |
| Net profit | 1 527 | 807 | 109 | 2 574 | 805 | 318 | −253 | −194 | 6 | 300 |
| Item | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total assets | 5 863 | 5 746 | 5 002 | 9 972 | 7 114 | 6 772 | 4 667 | 4 941 | 3 629 | 3 204 |
| Equity | 1 706 | 923 | 1 032 | 2 676 | 921 | 1 238 | 985 | 142 | 148 | 448 |
| Long-term debt | 0 | 0 | 337 | 0 | 0 | 0 | — | 889 | 0 | — |
| Short-term debt | 3 804 | 4 476 | 3 286 | 6 297 | 4 843 | 4 184 | 2 407 | 2 919 | 2 500 | 2 157 |
| Total debt | 3 804 | 4 476 | 3 623 | 6 297 | 4 843 | 4 184 | 2 407 | 3 808 | 2 500 | 2 157 |
EBITDA margin
0.5%
This company
15.8%
Market median
-97% vs market
20162025
Equity ratio
14.0%
This company
38.2%
Market median
-63% vs market
20162025
Return on equity
67.0%
This company
18.4%
Market median
+264% vs market
20162025
Net profit margin
1.5%
This company
8.1%
Market median
-81% vs market
20162025
Asset turnover
6.05×
This company
1.12×
Market median
+440% vs market
20162025
Debt / equity
6.16×
This company
0.62×
Market median
-894% vs market
20162025
- Annual report 2025Filed via Bolagsverket / SCB · Period 2024-09-01 – 2025-08-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2023-09-01 – 2024-08-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-09-01 – 2023-08-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-09-01 – 2022-08-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-09-01 – 2021-08-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2019-09-01 – 2020-08-31
- Annual report 2019Filed via Bolagsverket / SCB · Period 2018-09-01 – 2019-08-31
- Annual report 2018Filed via Bolagsverket / SCB · Period 2017-09-01 – 2018-08-31
- Annual report 2017Filed via Bolagsverket / SCB · Period 2016-09-01 – 2017-08-31
- Annual report 2016Filed via Bolagsverket / SCB · Period 2015-09-01 – 2016-08-31
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
LM Chief Executive Officer | Chief Executive Officer | 2022 | — | — |
CÅ Chief Executive Officer | Chief Executive Officer | 2020 | — | — |
OD Audit | Audit | 2020 | — | — |
| Name | Role | Member since | Age | Other directorships |
|---|---|---|---|---|
| Chairman | 2022 | — | — | |
| Board of Directors | 2020 | — | — |
| Shareholder | Type | Ownership | Votes | Since |
|---|---|---|---|---|
Boningshuset AB | Company | 90.0% | 90.0% | 2023 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Boningshuset AB
New Normal AB Board members of New Normal AB also hold positions in 0 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lisa Maria Eleonor Sjöstrand | Chief Executive Officer | 0 companies |
| Cecilia Åsa Camilla Reimann Meller | Chief Executive Officer | 0 companies |
| Ole Deurell | Audit | 0 companies |
| Carl Marcus Tägtström | Chairman | 0 companies |
| Hans Johan Arne Henriksson | Board of Directors | 0 companies |