What is the Org number of New Normal AB?

New Normal AB is registered with Bolagsverket / SCB under Org 5566653092.

What is the revenue of New Normal AB?

New Normal AB reported revenue of SEK 19,4M in 2025.

How many employees does New Normal AB have?

New Normal AB employs 12 people as of the latest annual report.

Who is the CEO of New Normal AB?

Lisa Maria Eleonor Sjöstrand is the CEO of New Normal AB, in role since 2022.

Who is the chairman of New Normal AB?

Carl Marcus Tägtström chairs the board of New Normal AB, in role since 2022.

Where is New Normal AB headquartered?

New Normal AB's registered address is Götgatan 36.

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New Normal AB

ABActive

Org 5566653092Götgatan 36, 118 26 StockholmActivities of advertising agencies· NACE 7311Est. 2004 · 21 years old12 employees

Overview Financials People & ownership Related companies

Financials

Revenue

SEK millions

EBITDA

SEK millions

Income statement

SEK thousands

Item	2021	2022	2023	2024	2025
Revenue	40 200	25 731	19 651	19 144	19 375
Staff expenses	—	−12 307	−11 064	−10 022	−9 706
EBITDA	516	−221	−415	84	92
Depreciation & amort.	−64	−103	−69	−46	−35
EBIT	452	−325	−484	37	57
Net financials	−5	−3	7	12	−12
Profit before tax	447	−253	−194	59	426
Tax	−129	—	−0	−53	−127
Net profit	318	−253	−194	6	300

Balance sheet

SEK thousands

Item	2021	2022	2023	2024	2025
Total assets	6 772	4 667	4 941	3 629	3 204
Equity	1 238	985	142	148	448
Long-term debt	0	—	889	0	—
Short-term debt	4 184	2 407	2 919	2 500	2 157
Total debt	4 184	2 407	3 808	2 500	2 157

Financial ratios

5-year trend

EBITDA margin

0.5%

This company

15.8%

Market median

-97% vs market

20212025

Equity ratio

14.0%

This company

38.2%

Market median

-63% vs market

20212025

Return on equity

67.0%

This company

18.4%

Market median

+264% vs market

20212025

Net profit margin

1.5%

This company

8.1%

Market median

-81% vs market

20212025

Asset turnover

6.05×

This company

1.12×

Market median

+440% vs market

20212025

Debt / equity

6.16×

This company

0.62×

Market median

-894% vs market

20212025

Annual reports & filings

Annual report 2025
Filed via Bolagsverket / SCB · Period 2024-09-01 – 2025-08-31
View PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2023-09-01 – 2024-08-31
View PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2022-09-01 – 2023-08-31
View PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2021-09-01 – 2022-08-31
View PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2020-09-01 – 2021-08-31

New Normal AB

Financials

Revenue

EBITDA

Income statement

Balance sheet

Financial ratios

Annual reports & filings

More on New Normal AB

Financials

Revenue

EBITDA

Income statement

Balance sheet

Financial ratios

Annual reports & filings

More on New Normal AB