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New Normal AB
AB
Active
Org 5566653092
Götgatan 36, 118 26
Stockholm
Activities of advertising agencies
·
NACE 7311
Est. 2004 · 21 years old
12 ansatte
Overvåg
Share
Sweden
/
Companies
/
Activities of advertising agencies
/
New Normal AB
Overview
Financials
People & ownership
Related companies
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Financials
Revenue
SEK millions
50M
38M
25M
13M
0M
40M
2021
26M
-35%
2022
20M
-23%
2023
19M
-5%
2024
19M
0%
2025
EBITDA
SEK millions
1M
1M
1M
0M
0M
1M
2021
0M
-100%
2022
0M
0%
2023
0M
0%
2024
0M
0%
2025
Income statement
SEK thousands
Item
2021
2022
2023
2024
2025
Revenue
40 200
25 731
19 651
19 144
19 375
Staff expenses
—
−12 307
−11 064
−10 022
−9 706
EBITDA
516
−221
−415
84
92
Depreciation & amort.
−64
−103
−69
−46
−35
EBIT
452
−325
−484
37
57
Net financials
−5
−3
7
12
−12
Profit before tax
447
−253
−194
59
426
Tax
−129
—
−0
−53
−127
Net profit
318
−253
−194
6
300
Balance sheet
SEK thousands
Item
2021
2022
2023
2024
2025
Total assets
6 772
4 667
4 941
3 629
3 204
Equity
1 238
985
142
148
448
Long-term debt
0
—
889
0
—
Short-term debt
4 184
2 407
2 919
2 500
2 157
Total debt
4 184
2 407
3 808
2 500
2 157
Financial ratios
5-year trend
EBITDA-margin
0.5%
Denne virksomhed
15.8%
Markedsmedian
97% under markedet
2021
2025
Soliditetsgrad
14.0%
Denne virksomhed
38.2%
Markedsmedian
63% under markedet
2021
2025
Egenkapitalforrentning
67.0%
Denne virksomhed
18.4%
Markedsmedian
264% over markedet
2021
2025
Nettoresultatgrad
1.5%
Denne virksomhed
8.1%
Markedsmedian
81% under markedet
2021
2025
Aktivomsætning
6.05×
Denne virksomhed
1.12×
Markedsmedian
440% over markedet
2021
2025
Gæld/egenkapital
6.16×
Denne virksomhed
0.62×
Markedsmedian
894% over markedet
2021
2025
Annual reports & filings
Annual report 2025
Filed via Bolagsverket / SCB · Period 2024-09-01 – 2025-08-31
View
PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2023-09-01 – 2024-08-31
View
PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2022-09-01 – 2023-08-31
View
PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2021-09-01 – 2022-08-31
View
PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2020-09-01 – 2021-08-31
View
PDF
More on New Normal AB
Overview →
Headline figures, risk assessment and company summary
People & ownership →
Management, board and shareholder breakdown
Related companies →
Corporate hierarchy, parent and subsidiary network
