What is the CVR number of Heyloyalty ApS?

Heyloyalty ApS is registered with CVR / Virk under CVR 29394458.

What is the revenue of Heyloyalty ApS?

Heyloyalty ApS reported revenue of DKK 11,5M in 2025.

Heyloyalty ApS employs 20 people as of the latest annual report.

Carsten Hjorth Pedersen chairs the board of Heyloyalty ApS, in role since 2014.

Heyloyalty ApS's registered address is Jens Baggesens Vej 47.

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CVR 29394458Jens Baggesens Vej 47, 8200 Aarhus NOther software publishing· NACE 5829Est. 2006 · 20 years old20 employees

Actively employed in the business

Name	Role	Member since
Current (2)
US UPWOOD S.A reg.nr. 19 136 Founder	Founder	2006
NB Nicolaj Balle Ladiges Management	Management	2007
Former (3)
ML Mikael Lykkegaard Have Management	Management	2011 – 2013
AL Anders Løvbom Petersen Management	Management	2006 – 2007
JF Jesper Flindt Nielsen Management	Management	2007 – 2015

Non-executive oversight

Name	Role	Member since
Current (2)
CH Carsten Hjorth Pedersen Chairman	Chairman	2014
SA Søren Ancher Arnsbo Board of Directors	Board of Directors	2014
Former (5)
GL Gert Ladiges Board of Directors	Board of Directors	2007 – 2010
CK Claus Kalmar Jacobsen Chairman	Chairman	2006 – 2007
FH Finn Hother Madsen Chairman	Chairman	2011 – 2014
BS Brian Sørensen Board of Directors	Board of Directors	2006 – 2007
AS Annette Susann Balle Board of Directors	Board of Directors	2007 – 2010

As of last annual report

Shareholder	Type	Ownership	Votes	Since
Hey Group ApS	Company	100%	100%	2023
Arnsbo Group Holding ApS	Company	50–66.65%	50–66.65%	2015

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