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Selectionf ApS
APS
Active
Advertising protection
CVR 39156180
Lysholt Allé 10, 7100
Vejle
Business and other management consultancy activities
·
NACE 7020
Est. 2017 · 8 years old
1 employees
www.selectionf.com
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Denmark
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Companies
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Business and other management consultancy activities
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Selectionf ApS
Overview
Financials
People & ownership
Related companies
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People & ownership
Management
Actively employed in the business
Name
Role
Member since
Current (3)
AK
Anne-Marie Krog
Founder
Founder
2017
SW
Sanne Wall-Gremstrup
Founder
Founder
2017
MF
Mikkel Fredsted Birn
Chief Executive Officer
Chief Executive Officer
2025
Former (1)
JP
Jørgen Peter Rasmussen
Chief Executive Officer
Chief Executive Officer
2022 – 2025
Board of directors
Non-executive oversight
Name
Role
Member since
Current (1)
MF
Mikkel Fredsted Birn
Chairman
Chairman
2025
Former (7)
AK
Anne-Marie Krog
Board of Directors
Board of Directors
2017 – 2022
SW
Sanne Wall-Gremstrup
Chairman
Chairman
2023 – 2024
HT
Helle Thorning-Schmidt
Chairman
Chairman
2019 – 2021
HØ
Helle Ørsted
Chairman
Chairman
2021 – 2023
JS
Jens Sørensen
Board of Directors
Board of Directors
2021 – 2023
JP
Jørgen Peter Rasmussen
Chairman
Chairman
2017 – 2019
AO
Annette Otto
Board of Directors
Board of Directors
2021 – 2023
Shareholders
As of last annual report
BIRN HOLDING ApS — 90–99.99%
Anne-Marie Krog — 33.33–49.99%
Sanne Wall-Gremstrup — 10–14.99%
TIMEADVISOR ApS — 10–14.99%
Gremstrup Holding ApS — 10–14.99%
Jørgen Peter Rasmussen — 33.33–49.99%
Koldby ApS — 5–9.99%
FOURCLOVER ApS — 50–66.65%
100%
Shareholder
Type
Ownership
Votes
Since
BIRN HOLDING ApS
Company
90–99.99%
90–99.99%
2025
Anne-Marie Krog
Individual
33.33–49.99%
33.33–49.99%
2017
Sanne Wall-Gremstrup
Individual
10–14.99%
10–14.99%
2020
TIMEADVISOR ApS
Company
10–14.99%
10–14.99%
2021
Gremstrup Holding ApS
Company
10–14.99%
10–14.99%
2021
Jørgen Peter Rasmussen
Individual
33.33–49.99%
33.33%
2017
Koldby ApS
Company
5–9.99%
25–33.32%
2024
FOURCLOVER ApS
Company
50–66.65%
50–66.65%
2024
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive.
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More on Selectionf ApS
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Headline figures, risk assessment and company summary
Financials & key figures →
Revenue, EBITDA, balance sheet and 5-year trend
Related companies →
Corporate hierarchy, parent and subsidiary network